Hisense Unveils AI-Driven Growth Strategy to Innovate Smart Living Era

Hisense's Vision for a Smarter Future

In a bold move to shape the next phase of intelligent living, Hisense, a prominent name in consumer electronics and appliances, has unveiled its comprehensive AI-driven growth strategy during the Hisense Global Partner Conference 2026. Held ahead of the FIFA World Cup 2026™ finals in New York, the event gathered clients and partners from around the globe to share Hisense’s visionary outlook for the era of artificial intelligence (AI).

"AI is changing everything, and we are all part of this transformation," said Fisher Yu, CEO of the Hisense Group. His remarks highlight the crucial role that AI will play in transforming the smart device landscape. According to Yu, the company is dedicated to expanding its presence across the entire AI value chain. This strategy is built around five key pillars: developing a comprehensive AI ecosystem, transforming smart devices into intelligent home companions through scenario-based innovation, pursuing a long-term sports marketing strategy to elevate the global brand, maintaining a service-first approach to enhance user experience, and intensifying glocalization to create sustained value for customers and partners.

At the core of Hisense’s strategy lies a commitment to AI. The company is establishing an integrated ecosystem that encompasses the complete value chain of artificial intelligence. Yu emphasizes, "We are redeveloping our entire business around AI." This ambitious undertaking will not only foster growth in AI hubs, semiconductors, smart energy, laser technology, and automotive electronics but will also reinforce the company’s core business in smart devices.

The Emergence of Intelligent Home Companions

For consumers, this means a new generation of products evolving from merely smart devices to intelligent home companions. These products will be designed to proactively perceive their environment, understand user preferences, communicate naturally, and act on their behalf. Yu explains the distinction between a simple device that merely executes commands and a companion that understands needs, anticipates desires, and brings warmth into homes. "The future of our industry lies in these intelligent companions," he states.

This vision is already materializing across the Hisense ecosystem. For instance, through the V AI OS, Hisense televisions are capable of interpreting user preferences and intentions to deliver highly personalized content recommendations at the right moment. Moreover, the ConnectLife platform allows connected appliances to operate intelligently while cooking, managing laundry, controlling air quality, and optimizing energy use, thus unifying these four AI companion functions into a smarter and more intuitive home experience.

Strengthening Global Branding Through Sports

Hisense is also committed to enhancing its global brand through long-term sports partnerships, leveraging the universal appeal of sports to connect with consumers worldwide. Romy Gai, Chief Business Officer of FIFA, expressed optimism about the collaboration, noting that Hisense partners are advancing new technologies, such as cutting-edge LED technology, and supporting VAR operations at all levels.

Haydon Myers, Executive General Manager of Electrical at Harvey Norman Australia, praised the partnership with Hisense, citing the company's ongoing global investments in advanced technology, innovation, and brand development. He pointed out, "Hisense’s commitment to premiumization on a global scale is evident in its sponsorship across three consecutive FIFA World Cups. This long-term dedication not only strengthens the brand but also creates lasting value for consumers, trading partners, and the industry."

Looking Ahead

As industries worldwide are reshaped by AI, Hisense aims to continue merging technological innovations, global partnerships, and consumer-driven innovations to craft the future of smart living. Established in 1969, Hisense has grown into a globally recognized leader in home appliances and consumer electronics, operating in over 180 countries. According to Omdia, it ranks first worldwide in the segment of televisions measuring 100 inches and larger (2023-2026 Q1). As the origin of RGB MiniLED technology, Hisense remains at the forefront of next-generation innovations.

In summary, with its newly launched AI-driven growth strategy, Hisense is poised not only to innovate but also to redefine the landscape of intelligent living, ensuring that consumers receive smarter, more responsive home companions that cater to their evolving needs. As this vision unfolds, Hisense positions itself as a pioneering force shaping the future of home technology.