#Japan #Tokyo #payment service #UPSIDER #TVer

UPSIDER's New Advertising Launch

UPSIDER, Inc. has recently commenced the distribution of new video advertisements for its innovative invoice card payment service, "支払い.com" (Shiharai.com), on popular platforms like TVer and YouTube. This initiative aims to reach a broader audience, specifically targeting small to medium-sized enterprises (SMEs) across Japan, by showcasing the benefits of this payment solution.

Addressing Financial Challenges for SMEs

The service provides companies with the capability to settle their invoices utilizing credit cards, ultimately allowing them to extend their effective payment deadlines by approximately 60 days. Since its launch in April 2022, the uptake of this service has been significant, particularly among SMEs who have reported improvements in their cash flow management. As of November 2025, the cumulative transaction volume of the service has already surpassed a staggering 150 billion yen.

The increase in usage can largely be attributed to the ongoing cash flow challenges faced by Japanese SMEs, frequently resulting from a mismatch between payment and receipt schedules. Various sectors such as construction, retail, and manufacturing often find themselves in a precarious financial position as they incur expenses for materials and outsourced services ahead of collecting revenues. Moreover, traditional payment methods between businesses are predominantly reliant on bank transfers, which limits the opportunities for credit card settlements.

When businesses switch their traditional bank transfer invoices to credit card payments via "支払い.com", they are afforded the flexibility to manage their cash resources more effectively, thus enabling better operational financing.

New Video Advertisement Campaign Overview

The newly launched video advertisements aim to introduce the concept of invoice card payments to a wider range of regional businesses through the broad viewing audience of TVer and YouTube. This strategic move is focused on supporting SMEs across the nation by showcasing a more flexible payment method that can ease the financial pressures they face.

• - Platforms: TVer and YouTube
• - Start Date: February 25, 2026
• - Watch the Ad: YouTube Link

Looking Ahead

In a significant move for the company, UPSIDER became part of the Mizuho Financial Group starting in September 2025. This partnership is expected to deepen the synergy with Mizuho's established customer base and insights, enhancing both the reliability and convenience of UPSIDER's services. Committed to enabling all businesses to focus on their core operations without distraction, UPSIDER continues to strive towards creating an empowered ecosystem for entrepreneurs.

About UPSIDER, Inc.

Founded in May 2018, UPSIDER is dedicated to building a global financial platform that supports challengers. By employing AI and technology, the company offers a broad range of financial and operational infrastructure aimed at alleviating the common growth barriers faced by mid-sized firms, small businesses, and startups. UPSIDER actively tackles issues such as cash flow and administrative burdens using a proprietary AI credit model and automated technologies.

The company provides an extensive suite of services designed to assist businesses in overcoming these challenges, including:

• - UPSIDER Corporate Card: The next-generation corporate card utilizing AI (cumulative transaction volume exceeding 850 billion yen as of November 2025)
• - 支払い.com: Invoice card payment service (cumulative transaction volume over 150 billion yen as of November 2025)
• - PRESIDENT CARD: Corporate card for executives
• - UPSIDER AI Accounting: Comprehensive accounting service for business owners
• - UPSIDER BLUE DREAM Fund: Growth debt fund for startups (over 14 billion yen in loans as of December 2025)
• - Breakthrough GRID: Community for next-generation business leaders (with over 120 affiliated companies as of February 2026)

As of November 2025, UPSIDER has surpassed 100,000 companies utilizing its services, with its corporate card, "UPSIDER," having a total credit limit exceeding 5 trillion yen. Furthermore, AI technologies have enabled the automation of over 110 million operations annually.

UPSIDER strives to evolve into a "Financial Platform" that allows everyone to access and provide financial capabilities, fostering a resilient ecosystem for businesses and the society that supports them.

Contact Information

For inquiries regarding service implementation, press coverage, or partnerships, please contact us at [email protected]. Note that the details presented in this press release reflect information as of the date of publication.