Huawei Unveils New Products and XMAGE Awards 2025 at Dubai Event

Huawei Showcases Innovative Technology at Dubai's Fashion Next Event

On July 10, 2025, Huawei hosted a spectacular product launch at the prestigious Fashion Next event held in Dubai. During this significant event, Huawei introduced its cutting-edge HUAWEI Pura 80 Series and the HUAWEI MatePad 11.5. In addition, notable announcements related to the XMAGE Awards 2025 were made, highlighting the brand's commitment to innovation and creativity.

In recent years, Huawei has solidified its leadership in the Chinese market while making remarkable strides globally. The brand continues to drive innovation with next-generation foldable screen technology, exceptional imaging capabilities, and trendy wearable designs. Huawei's intuitive digital sketching application, GoPaint, along with initiatives like the XMAGE Awards, underscores its dedication to bridging cultures through art and technology. By deeply engaging with users worldwide, Huawei encourages meaningful connections that transcend boundaries.

Zhu Ping, the Head of Huawei Consumer Electronics Marketing and Sales Services, expressed, "As Huawei launches pioneering devices in technology, we are steadfastly advancing in international markets by creating meaningful connections with users. By continuously enhancing their experiences and technology products across various scenarios, we remain committed to our organizational vision. Today, in Dubai, we proudly unveiled the Pura 80 Series, which empowers mobile photography, allowing creative individuals to capture their thoughts and emotions more vividly with innovative technology."

The Pura 80 Series marks Huawei's eagerly anticipated return to the global smartphone arena, presenting three different models that redefine the intersection of fashion and functionality through avant-garde design and high-performance mobile technology. The new series has generated significant interest among consumers.

Meanwhile, Huawei tablets continue to gain momentum in international markets, positioning themselves as the best choice for education and mobile productivity due to their versatile, scenario-focused applications. The HUAWEI MatePad 11.5 captivates users worldwide with seamless multi-tasking performance and uninterrupted inter-device connectivity. The new model is set to meet evolving user needs while raising the bar on screen innovation and productivity-focused features.

Beyond introducing innovative products, Huawei maintains its pioneering approach by intertwining fashion with emotional connections, supporting users in becoming the authors of their digital lives. The XMAGE Awards 2025, which kicked off on June 11 globally, has attracted participants from over 170 countries and regions since its inception in 2017, receiving nearly 5 million submissions to date. Recognized as one of the world's most impactful celebrations of mobile photography, the program has evolved into a cultural bridge uniting Huawei with its global community, encouraging users to capture meaningful moments and share their personal visions through images.

With the global launch of the HUAWEI Pura 80 Series, Huawei's XMAGE imaging technology is poised to redefine smartphone photography and transform visual experiences for users everywhere. Industry analysts view Huawei's continued presence on Kantar's "Global Most Valuable Technology Brands" list as a strong indicator of its international brand equity.

By expanding its global product portfolio and consistently investing in channel development, retail, and community engagement, Huawei not only meets the diverse needs of consumers worldwide but also reshapes the connected device ecosystem by fostering technological innovations and more meaningful user interactions.