GeNiE Partners with Relo Partners Group for Innovative Lending Services

GeNiE and Relo Partners Group: A New Era in Lending Services

In an exciting development in the embedded finance sector, GeNiE, a leading embedded finance company and a subsidiary of Acom Co., Ltd., has announced its partnership with Relo Partners Group, which runs the real estate service "Relo no Fudosan" (Relo Real Estate). This collaboration is set to provide valuable financial support for moving and living expenses through their innovative lending service, "Money Lamp," starting from April 30, 2025.

GeNiE, headquartered in Chuo, Tokyo, has established itself as a key player in the consumer finance space, focusing on enhancing lending functionality within various existing business models. The company’s mission revolves around the idea that business entities should incorporate financial services into their offerings, thereby streamlining the customer experience when accessing loans.

With the integration of GeNiE's "Money Lamp" service into the operations of Relo Partners, clients of "Relo no Fudosan" will benefit from quick and accessible financial solutions. This new offering aims to alleviate the financial burden associated with moving—covering costs like initial move-in fees, purchasing necessary furniture and appliances, and securing renter's insurance.

Starting from late April 2025, customers at select "Relo no Fudosan" locations will have the opportunity to apply for loans directly via a QR code found on informational leaflets distributed in-store. The service aims to meet the growing demand for financial support among those transitioning to new homes. With borrowing amounts starting as low as 1,000 yen and an expedited application process that can be completed within 15 minutes, the "Money Lamp" service is positioned to be a versatile financial solution.

The collaboration connects GeNiE’s innovative approach in consumer lending with Relo Partners' vast real estate network, which encompasses around 120 offices throughout major cities in Japan. This strategic partnership allows for localized operations while ensuring that customers’ needs are fully addressed, enabling them to achieve their ideal living situations.

Furthermore, GeNiE aims to simplify the process for businesses looking to enhance their service offerings with financial elements. The design of the "Money Lamp" service means that existing business models can integrate lending capabilities without the complexities typically involved in obtaining the necessary financial licenses and complying with regulations. In many cases, businesses could start offering these lending functionalities within just two weeks, thus empowering them to respond swiftly to customer needs.

This strategic alliance highlights the growing trend of embedding financial services within non-banking sectors, ultimately enhancing consumer experiences and driving revenue growth for partner businesses. GeNiE’s robust backing from Acom, known for its precise credit scoring systems, further adds credibility to the service, assuring customers of a reliable financial solution.

In conclusion, the partnership between GeNiE and Relo Partners Group marks a significant step forward in the Japanese finance market, addressing customer needs in the realm of real estate and financial support during life changes. As both companies move forward, the focus remains on delivering exceptional services that enhance customers' overall living experiences, paving the way for a seamless integration of finance and everyday life.

For more information on the "Money Lamp" service, visit GeNiE's website.