#Saudi Arabia #AlUla #Beauty Industry #AlUla Peregrina #Arabian Desert

AlUla Peregrina™ Launches Revolutionary Supply Chain

The AlUla Peregrina Trading Company (APTC), a prominent Saudi business specializing in natural active ingredients, is set to present its innovative premium supply chain at the upcoming In-Cosmetics Global 2026. This significant event, taking place from April 14 to 16 in Paris, will unveil the brand's unique offerings crafted from the deserts of Arabia.

Heritage and Innovation Combined

For centuries, oil extracted from Peregrina seeds has been cherished and traded along ancient incense routes. Its rarity and applications in perfumery, cosmetics, and traditional remedies reflect a rich heritage. AlUla Peregrina™ revives this historic legacy through modern sustainability practices. The company employs a meticulous sourcing model that incorporates controlled cultivation, complete traceability, and local production, aligning with international biodiversity and ethical standards.

The integrity of this supply chain has been independently verified by the Union for Ethical BioTrade (UEBT), ensuring it meets the criteria for responsible sourcing. This verification process guarantees that every ingredient not only preserves the rich natural resources but also supports local communities.

Unique Active Ingredients

At the heart of AlUla Peregrina’s portfolio are patented active ingredients derived from Peregrina seeds, a plant well-suited to thrive in extreme desert conditions. These natural extracts boast a wealth of ceramides and plant-derived exosomes, compounds widely recognized for their crucial roles in cellular communication, skin barrier restoration, and overall skin performance. Designed for versatility, these ingredients are available in both oil-soluble and water-soluble formats, allowing them to seamlessly integrate into a myriad of cosmetic formulations.

This versatility facilitates innovation in product development, empowering R&D laboratories and product developers to explore new frontiers in beauty and personal care products. The active components of AlUla Peregrina™ are engineered to deliver multifaceted benefits for skin, hair, and body care, and they hold COSMOS Natural certification, underscoring their commitment to quality and sustainability.

Proven Efficacy

The efficacy of AlUla Peregrina™ ingredients has been validated through a combination of in vitro studies, ex vivo assessments, and clinical trials. Results have demonstrated significant benefits, including skin barrier restoration, anti-aging effects, improvement in skin luminosity, and enhanced hair density. These findings confirm that AlUla Peregrina™ ingredients are poised to play a pivotal role in next-generation regenerative beauty formulations, all backed by scientific research.

The raw materials are processed at an ISO 9001 certified laboratory located in AlUla, which ensures stringent quality control, batch consistency, and technical standardization. This local approach not only enhances value creation but also paves the way for large-scale exports.

Looking Ahead

In anticipation of the In-Cosmetics Global exhibition, Nicolas Levron, the Chief Operating Officer of APTC, noted, “Our participation in this prestigious event marks a vital milestone for introducing natural and patented actives from the Arabian Desert to the global formulation community. By combining traceable sourcing, scientific validation, and local transformation, we are establishing AlUla Peregrina™ as a reliable new source for high-performing, long-lasting beauty ingredients.”

As AlUla Peregrina™ prepares to captivate an international audience, it stands at the forefront of a new era where tradition meets innovation, setting new benchmarks in the beauty industry.