Women-Founded BIATCH® Tequila Expands Distribution to 20 States in Major Move

BIATCH® Tequila: A Triumph in Tequila Rebranding

BIATCH® Tequila, a dynamic brand founded by women, has made waves in the beverage market, achieving remarkable expansion across the United States. With a mission to transform the tequila category, the brand recently announced that it has expanded its distribution to a total of 20 states with the support of Reyes Beverage Group, a strategic partner and one of the major beverage distributors in the nation.

Since its inception, BIATCH® Tequila has sold over 200,000 bottles and amassed revenue exceeding $3 million. The brand has managed to establish its presence in more than 1,600 retail outlets, demonstrating impressive growth rates reflected by an astounding 82% reorder rate from retailers. The tequila is not just popular among consumers but has also received nine industry accolades, all while maintaining an impressive average consumer rating of 4.6 out of 5 stars.

The expansion not only increases the brand's physical footprint from key markets like Colorado, Texas, and Louisiana, but it also enhances its visibility in states including New York, Florida, North Carolina, and California. This strategic partnership with Reyes Beverage Group strengthens the brand’s distribution capabilities and paves the way for future growth.

Founder and CEO Sue Hrib, affectionately known as “Aunt Sue,” noted that the development of BIATCH® was intended to be more than just the establishment of another tequila brand; it was about creating a cultural movement.