#Shanghai #Japan #ChinaJoy #IGG #Road Mobile

IGG at ChinaJoy 2025: A Spectacular Showcase

IGG, a global leader in mobile gaming, participated in the prestigious ChinaJoy 2025 event held from August 1st to August 4th in Shanghai, attracting vast crowds with its captivating booth. This year's theme, “GAMERS AT HEART,” showcased not only the excitement of gaming but also the blending of culture, technology, and interactive experiences.

Exciting Appearances by Popular Cosplayers

One of the standout features of IGG's booth was the special appearance by three renowned South Korean cosplayers: Yasal, Nari, and Liv. Liv, in particular, brought an electrifying presence as she donned the character Lucky Bunny from IGG's hit title Road Mobile. Fans flocked to interact with her, snapping photos and creating memories that added a personal touch to their event experience. The booth remained bustling, as additional cosplayers and showgirls, one of whom was often compared to a popular actress, entertained attendees throughout the event.

A Fully Immersive Gaming Experience

IGG took great pride in recreating immersive environments that reflected the rich universes of its popular titles:

• - Road Mobile Area: This section featured the stunning Great Throne, a representation of ultimate power within the game, where visitors could sit and take photos, resulting in long lines throughout the day.

• - Time Princess Area: Designed with crowns and storybooks, this elegant zone attracted many female attendees, allowing them to escape into a fairy tale.

• - New Game Experience Section: Gamers had the opportunity to play the latest titles, including Fate War, Viking Rise, Doomsday: Last Survivor, and Tycoon Master, filling the area with excited players trying out different games.

Exclusive Gifts and High Satisfaction Ratings

As a gesture of gratitude to visitors, IGG organized a generous gift campaign, which significantly boosted satisfaction ratings for their booth. Highlights included:

• - Free Gifts: Every guest received an IGG-branded backpack, ensuring that all left with a memorable token.

• - Lottery Event: Attendees who completed a stamp rally participated in a thrilling lottery at a giant gacha machine, with prizes including gaming chairs designed in collaboration with popular titles, AI robots, and various gaming gadgets, much to the delight of the participants.

Many attendees praised the booth for exceeding their expectations, leading to comments that it was worth more than the entry fee.

Diverse Entertainment Beyond Gaming

The event also featured entertainment beyond gaming, with performances by magician Laurn, a regular at the Shanghai International Magic Festival. His routines connected creatively with the world of Fate War, providing an added layer of enjoyment. Attendees were also thrilled to interact with the latest humanoid robots, further enhancing the entertainment experience and keeping the energy vibrant throughout the event.

Looking Ahead

IGG is committed to participating in major gaming events around the world, continually striving to provide players with the best gaming experiences possible. Stay tuned for upcoming events and exciting announcements from IGG!

About IGG

Founded in 2006, IGG is a global developer and publisher of mobile online games, with its headquarters in Singapore and branches across the US, China, Canada, Japan, South Korea, Thailand, Philippines, Indonesia, Brazil, Turkey, Italy, and Spain. The company is publicly traded on the Hong Kong Stock Exchange (Stock Code: 0799) and provides a diverse range of gaming experiences, reaching over 200 countries in 23 languages. Popular titles from IGG include Road Mobile, Doomsday: Last Survivor, Viking Rise, Time Princess, Mythic Heroes, Mobile Royale, and Castle Clash.