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FENDER EXPERIENCE 2025: A Musical Journey Awaits

The highly anticipated FENDER EXPERIENCE 2025, taking place from October 11 to 13 in the vibrant Harajuku and Omotesando districts, has recently unveiled its final artist lineup, detailed schedule, and unique programming highlights. This immersive event promises not just a celebration of music, but an unprecedented experience that showcases the creativity and passion surrounding the Fender brand.

Final Artist Lineup

The event will feature a diverse array of talented artists, showcasing a fusion of various musical genres. Among the notable names confirmed to perform are Kouji Kikkawa, a legendary figure in the Japanese rock scene known for his powerful vocals and energetic performances, alongside Sayaka Yamamoto, a dynamic singer-songwriter captivating fans with her versatility and superb musicianship. This event allows fans to witness their favorite artists up close as they take part in the custom order session, “MEET THE MASTER BUILDERS,” where they will personalize their dream guitars with custom builders from Fender Custom Shop.

Engage in Deep Discussions with Artists

The TALK SESSION will feature renowned guitarists Michiya Haruhata and Ken, both anticipating discussions on their love for the unique Fender Acoustasonic guitar - a remarkable blend of electric and acoustic features that has taken the music world by storm. The session will delve into their artistic journeys and the intricate details of their favored instruments, offering fans insights that will enrich their understanding of music and craft.

In addition, Rei, a well-respected singer-songwriter whose Japanese signature guitars have received acclaim, will participate in a talk about Fender’s exceptional Japanese-made instruments. The session will also host the award ceremony for the Fender Guitar Design Contest, recognizing the budding creativity within the guitar community.

Incredible Live Performances

This year's live showcase will be memorable, featuring collaborative performances across genres and generations. Kousuke Saito from UNISON SQUARE GARDEN will gracing the stage for a special talk session, joined by Souichirou Yamauchi leading the Fender Special Band. Alongside them, Takashi Kato from Tokyo Ska Paradise Orchestra will also make an appearance, ensuring a unique collaborative performance that resonates with energy and artistic synergy.





Additionally, the indie rock band NEE, known for their innovative sound and electrifying performances, is set to fascinate audiences with their energetic set at this star-studded event.

Important Information for Attendees

Tickets for the artist stage events go on sale starting August 27 through Ticket Pia. Note that admission to the event itself is free, but pre-registration for specific performances is mandatory. Attendees can look forward to a complete stage timetable which will be released on the official website shortly.

Custom Order Session with the Masters

A remarkable aspect of FENDER EXPERIENCE 2025 includes a special custom order session, where four master builders from Fender Custom Shop will assist fans in crafting their unique guitars. This exclusive opportunity allows for direct interaction, helping attendees refine their visions down to the type of wood, specifications, and finishes.

After the application period from August 26 to September 8, the selected attendees will be notified. This session promises to be an unforgettable experience for aspiring guitarists looking to create something special.

As we glide towards this monumental occasion, excitement builds for what promises to be a groundbreaking three-day event celebrating music, creativity, and community. Save the date and prepare to indulge in the world of Fender like never before!

For more details, visit Fender Japan.