AOKI Holdings and Hitachi Solutions Forge a Long-term Partnership for Digital Transformation

AOKI Holdings, a leading fashion retailer in Japan, and Hitachi Solutions, a renowned IT services company, have embarked on a significant long-term partnership aimed at enhancing their digital transformation (DX) strategies. This collaboration focuses on constructing a robust IT infrastructure designed to deliver innovative customer experiences through advanced technologies such as AI and data analytics.

As consumer behaviors evolve amidst societal shifts such as an aging population and diverse purchasing habits, AOKI Holdings is committed to integrating Hitachi Solutions' digital marketing platform, PointInfinity, into its client loyalty program. This initiative not only improves their point management system but also includes various efforts encompassing secure infrastructure development and the utilization of analytics solutions. By 2025, AOKI intends to initiate the operation of Google Workspace to revise its architecture, emphasizing generative AI capabilities for next-generation IT utilization.

The integration of Google Workspace aims to efficiently manage an array of data formats, including unstructured data from emails, videos, audio, and social media posts, alongside retail and e-commerce data, facilitating a streamlined data utilization platform. Moreover, starting from 2026, AOKI will leverage Hitachi Solutions' expertise to build a secure and scalable infrastructure that allows for comprehensive data analytics across the entire group.

The amalgamation of accumulated data with generative AI technology is set to enhance AOKI's ability to predict shifts in customer lifestyles and preferences. This insight will allow the company to provide personalized information and services to consumers at optimal moments. The strategic partnership is also poised to reinforce governance measures through state-of-the-art IT solutions, modernizing IT frameworks, and enhancing security across platforms.

Both companies are focused on a broad range of considerations, including how AI-powered agents can facilitate seamless experiences between online and in-store shopping, and how marketing can elevate customer value. The shared vision is to transcend traditional boundaries, leveraging IT's capabilities to enrich customer experiences and foster a sustainable society where individuals can thrive in various scenarios.

About AOKI Holdings

Founded in 1958 as a purveyor of men's suits, AOKI Holdings operates under three core management principles: the pursuit of social responsibility, public welfare, and common-good values. The company, which has now expanded beyond fashion to include entertainment and bridal sectors, aims to adapt to changing times under the business concept of creating joy for people while contributing to the realization of a sustainable society through the creation of goods and experiences.

For further details, visit AOKI Holdings.

About Hitachi Solutions

Hitachi Solutions provides a plethora of services grounded in co-creation with clients, employing leading-edge digital technologies to drive digital transformation. With a global footprint that includes operations across Europe, North America, Southeast Asia, and India, Hitachi Solutions effectively addresses social and corporate challenges on a worldwide scale, contributing to a safe, secure, and sustainable society.

For more information, visit Hitachi Solutions.

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