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Choose Chicago's New Campaign: "Never Done. Never Outdone."

Choose Chicago has introduced an innovative marketing initiative titled "Never Done. Never Outdone.", designed to enhance civic pride and promote the city as a premier destination for global travelers. The campaign, launched during the peak travel season and punctuated by the IPW 2025, the U.S.'s largest inbound travel trade show, seeks to showcase Chicago's unique offerings as a vibrant and evolving destination.

This campaign stems from extensive community-engagement strategies involving over 300 feedback sessions, group discussions, perception surveys, and social listening research. The insights gained from these interactions have shaped a brand message reflecting the spirit of a constantly progressing Chicago, one that is dynamic, creative, and ever-ready to dazzle its visitors and residents alike.

Kristen Reynolds, President and CEO of Choose Chicago, expressed her pride in launching this new campaign. She highlighted the commitment of the team in listening to local residents, business communities, and stakeholders. Their goal is to create a campaign that resonates emotionally with both visitors and locals, ultimately driving economic vitality throughout Chicago's neighborhoods.

Illinois Governor JB Pritzker emphasized Chicago's allure as a travel destination, citing its first-class dining, beautiful lake views, and vibrant neighborhoods, indicating that the campaign is a true representation of what makes Chicago special. He believes that "Never Done. Never Outdone." will bolster the state's thriving tourism economy while supporting jobs in the cultural, dining, and hospitality sectors.

Mayor Brandon Johnson commended the collaborative effort behind the campaign, noting its focus on authentically reflecting Chicago's diverse community voices. He trusts the campaign will convey a true image of the city and its welcoming spirit.

What sets this campaign apart from its predecessors is its broader reach, aiming to inspire not only leisure travelers but also event planners, the creative community, and even sports enthusiasts. According to Lisa Nucci, Marketing Director at Choose Chicago, the campaign embodies a mindset that values originality, boldness, and community engagement. With significant contributions from the local tourism and hospitality sector, the initiative represents the genuine love Chicagoans have for their city.

The campaign officially debuted at the IPW, including a promotional video featuring Grammy-winning artist and Chicago resident J. Ivy. The rollout will start locally to generate civil pride and then expand nationally and internationally, targeting key markets while focusing on leisure and business travel.

In preparation for this campaign's launch, Choose Chicago partnered with several creative agencies, ensuring a comprehensive approach to marketing and outreach. Their collective efforts reflect the city's commitment to portraying Chicago not just as a city but as a living, breathing entity full of opportunities for exploration and enjoyment.

Residents can expect to see "Never Done. Never Outdone." across city displays and social media channels soon. Choose Chicago is prioritizing advertising placements based on historical seasonal demand across vital markets, including Atlanta, Los Angeles, Miami, New York City, and international hubs like Brazil, Canada, Ireland, Japan, Mexico, and the UK.

As the campaign takes shape, Choose Chicago looks forward to ongoing collaboration with community members and partners to convey the message that Chicago is truly "Never Done. Never Outdone."

About Choose Chicago: Choose Chicago is the official destination marketing organization tasked with promoting Chicago as a global hub for tourism and events. Each year, the organization attracts over 55 million visitors, generating a significant economic impact of $20 billion. For more information, visit choosechicago.com and follow their social media channels, including Facebook, Instagram, LinkedIn, TikTok, and X/Twitter. #neverdonechi