#Australia #Melbourne #Apple Products #LiftForward #Officeworks

LiftForward Technology Powers Officeworks Upgrade+

On September 4, 2025, LiftForward announced the launch of its integrated financial platform designed to support the newly introduced Officeworks Upgrade+ program in Australia. This initiative aims to transform the way Australian consumers can purchase and engage with a variety of Apple products, including iPhones, MacBooks, iPads, and Apple Watches.

A New Way to Shop

The Officeworks Upgrade+ program, developed in collaboration with Latitude Financial Services — Australia’s leading provider of financial technology solutions — grants eligible customers access to cutting-edge Apple products at no upfront cost. This purchasing model utilizes Latitude's participating credit cards, allowing customers to pay in manageable monthly installments.

Moreover, customers engaged with the Officeworks Upgrade+ program can choose to upgrade, trade-in, or keep their devices at the end of their payment term, subject to certain criteria. This flexibility is a significant draw for consumers who want the latest technology without the burden of outdated devices.

Enhancing the Customer Experience

LiftForward’s integrated platform creates a seamless shopping experience at both physical locations and online. By bridging the e-commerce systems of Officeworks and Latitude, it simplifies monthly payments and device lifecycle management for the customer. Furthermore, clients benefit from bundled services, including digital access to Apple One Family and optional coverage through AppleCare, enhancing the value of their purchases.

Jeffrey Rogers, CEO of LiftForward, praised the new program, stating, "Officeworks Upgrade+ represents a modern shopping experience where customers can efficiently acquire the Apple products they desire with transparent pricing and a streamlined upgrading process. We are proud that our platform supports this offering across all channels."

The Officeworks Upgrade+ program is reflective of a broader industry trend towards integrated finance solutions and subscription-based access to products, making it increasingly accessible for everyday consumers. Its rollout in brick-and-mortar stores follows a successful launch in the online marketplace.

Conclusion

As LiftForward redefines consumer finance, their collaboration with Officeworks signifies the growing demand for flexible purchase options that suit a variety of lifestyles. With enhanced accessibility to desired technology, this partnership will surely establish new benchmarks in retail and financial services in Australia.

Customers interested in the Officeworks Upgrade+ program should note that terms and conditions apply, and they should check the Officeworks website for further details about eligible credit cards and associated fees.

About LiftForward

LiftForward stands at the forefront of integrated payment and e-commerce solutions, strategically connecting Original Equipment Manufacturers (OEMs), merchants, financial institutions, exchange partners, and service providers. Their flexible financing options, subscription management, and optimized customer experiences help partners unlock significant value through innovative financial programs.