Sohar Health Strengthens Leadership Team for Enhanced Patient Intake Innovation

Sohar Health, a provider specializing in eligibility determination and Verification of Benefits (VoB), has recently made significant appointments to its leadership team as part of its ongoing efforts to innovate patient intake processes. Crystal Vitagliano has been brought on board as the Technical Product Manager, while Ricardo Rocha takes on the role of Founding Technical Support Engineer. These strategic hires reflect the company's commitment to expanding its capabilities in the rapidly evolving landscape of digital healthcare.

New Leadership for Innovative Growth

Crystal Vitagliano joins Sohar with an impressive background, bringing over 21 years of experience from Optum, where she played a critical role in developing eligibility and revenue cycle management (RCM) technologies that served major healthcare providers across the U.S. Her expertise in the intricacies of X12 EDI connections and 270/271 transactions will be pivotal as she leads the development and enhancement of Sohar's AI-driven insurance verification solutions. Vitagliano is particularly renowned for her ability to architect large-scale systems that facilitate seamless data exchange between healthcare providers and payers.

"With Crystal on board, we gain not just technical expertise but a seasoned perspective on the industry's highest standards in eligibility solutions," noted Dr. Ashish Mandavia, Co-Founder and CEO of Sohar Health. He emphasized that her leadership will be essential as Sohar continues its mission of delivering infrastructure that enhances connectivity, transparency, and patient-centered care in healthcare.

Ricardo Rocha, now the Founding Technical Support Engineer, boasts more than 15 years of experience focused on IT support and escalation engineering. Prior to joining Sohar, he held leadership positions at Cockroach Labs, where he was instrumental in improving system reliability and troubleshooting complex technical issues. As part of his new role at Sohar, Rocha will establish and streamline the technical support function to enhance service delivery for healthcare providers utilizing the company's groundbreaking solutions, which manage millions of eligibility transactions annually.

Enhancing the Patient Experience

Both executives are stepping into their roles during a crucial time when digital healthcare is becoming increasingly central to patient engagement and satisfaction. Sohar Health has developed a unique, API-based platform that enables real-time interactions and fosters efficiency in insurance verifications. Their automation tools—including Discovery, Verification, Network Status, and Cost Estimate—are designed to streamline the patient intake process, minimize denials, and bring clarity to procedures involved in care delivery. This innovative approach aims to transform the financial dynamics of healthcare for both providers and patients by promoting transparency and user-friendly practices.

Given that Sohar has achieved 96% accuracy in its verifications, with a 12% higher conversion rate than traditional methods, the company is well positioned to make a marked impact in the field. The successful integration of Crystal's and Ricardo's expertise is expected to accelerate innovation and strengthen customer support, ultimately driving the company toward its vision of reshaping patient experiences in healthcare.

About Sohar Health

Established by a physician and an engineer in 2023, Sohar Health is committed to redefining how healthcare organizations navigate the complexities of insurance claims through AI-driven eligibility determination and VoB services. Their focus on specialty-specific APIs aims to reduce claim denials and enhance patient access to care across the U.S. With their rapid turnaround—95% of checks completed within seconds—Sohar Health epitomizes how technological advances can lead to improved healthcare outcomes. For further information, visit Sohar's website at www.soharhealth.com and follow them on LinkedIn and X.