#Japan #Tokyo #POLA #B.A #Tokyo Beauty Week

Experience Luxury with B.A at Tokyo Beauty Week 2025

From November 19 to November 25, 2025, POLA's top-tier brand, B.A, will feature the latest products at the Tokyo Beauty Week. Planned and operated by Isstyle, this event will provide visitors a unique opportunity to immerse themselves in the world of B.A through exclusive special events.

The event will feature a hands-on beauty experience at the Tokyo Beauty Studio, where attendees can engage with and understand B.A's philosophy within a specially crafted space. Additionally, a special talk show by renowned beauty expert Mariko Ohno will be held, offering insights into B.A’s offerings.

Schedule Overview

Tokyo Beauty Studio Details

• - Venue: Yodobashi J6 Building, Shibuya, Tokyo
• - Booth Dates: November 20 (Thursday) to November 23 (Sunday), 9:00 AM - 9:00 PM (Closing at 6:00 PM on the last day)
• - Entry: Free
• - Reservation: Opens on October 29 (Wednesday), 12:00 PM, on a first-come, first-served basis for the first 12,000 attendees
• - Event Registration: Register via the Tokyo Beauty Week official LINE from the B.A brand page.

Special Talk Show with Mariko Ohno

• - Date: November 22 (Saturday)
• - Times: ① 12:00 PM (Doors at 12:20 PM) ② 2:00 PM (Doors at 2:20 PM)
• - Participation: Free
• - Reservation: Also opens on October 29 (Wednesday) at 12:00 PM. Limited to 50 participants per session.

Tokyo Beauty Pop-up Store

• - Venue: 2nd Floor, @cosme TOKYO, Shibuya, Tokyo
• - Store Dates: November 19 (Wednesday) to November 25 (Tuesday), 11:00 AM - 9:00 PM (Following @cosme TOKYO's hours)
• - Entry: Free
• - Reservation: Not required
• - Special Products: Unique kits only available at this event will be on sale.

Discover B.A's New Generation

The B.A brand, with over 40 years of believing in the potential of individuals and their skin, has recently introduced its seventh generation of products. Launching on September 1, 2025, B.A is centered on the concept that “time does not exist.” This philosophy encourages consumers to aspire for their best selves without being confined by the traditional perceptions of time.

At the Tokyo Beauty Studio, attendees will have the chance to experience new B.A products, including the B.A Lotion and B.A Milk, designed to achieve full revitalization and provide skin with the necessary firmness. Moreover, those who experience our booth between November 20 and November 23 will receive an exclusive gift that allows them to try the B.A Lotion, B.A Milk, and B.A Cream at home.

Join the Insights from Mariko Ohno

Mariko Ohno, a long-time user and advocate of B.A products, will lead a special talk on November 22. Attendees will glean insights into the appeal of B.A as well as important tips on aging care and lifestyle. This intimate 30-minute session will offer guests a chance to engage with real B.A products during the discussion.

Exclusive Products and Kits

The Tokyo Beauty Pop-up Store will feature limited-edition kits available only during the event. One notable offering includes:

• - Half-Size B.A Lotion Kit priced at ¥13,200 (tax included) containing the B.A Lotion at 60mL, B.A Eye Zone Cream, Wrinkle Shot Medical Serum, and an original mirror.
• - Full B.A Lotion Kit and B.A Milk Kit, each priced at ¥23,100 (tax included), featuring B.A Lotion and Milk paired with cleansing products and an original stand mirror.

Come and experience the evolutionary journey of B.A where every touch aims to redefine beauty and self-care, inviting you to embrace the possibilities within you.