#Japan #Tokyo #travel #Agoda #Hoshino Resorts

Agoda Partners with Hoshino Resorts for a Unique Travel Experience

In an exciting development for travelers, Agoda, a leading digital travel platform, has announced a strategic partnership with Japan's renowned hotel and ryokan operator, Hoshino Resorts. This collaboration allows customers to book accommodations across all six of Hoshino Resorts' unique brands on Agoda's platform.

Expanding Accommodation Options

With this new agreement, Agoda becomes the first travel platform to comprehensively feature Hoshino Resorts' entire portfolio, which includes notable brands such as Hoshinoya, Kai, Risonare, OMO, and the new LUCY. This initiative aims to provide both domestic and international travelers with enhanced lodging options and unforgettable experiences in Japan.

Agoda's search data indicates that Japan is the most searched travel destination worldwide, projecting a 35% increase in hotel searches by the first half of 2025 compared to the same period last year. Domestic travel shows an impressive growth of 11%, fueled by a rising interest in exploring Japan's rich cultural heritage and scenic landscapes.

Meeting Growing Demand

The most prominent inbound travelers to Japan hail from South Korea, Taiwan, and Hong Kong, making up Agoda's primary user base. This partnership not only addresses the growing demand for travel but also emphasizes the importance of cultural immersion through unique accommodation experiences.

According to Satomi Nakabayashi, Agoda's Country Director for Japan, the commitment of Hoshino Resorts to delivering high-quality experiences aligns perfectly with Agoda’s philosophy of catering to the diverse needs of travelers. "We are thrilled to showcase the distinctive lodging brands of Hoshino Resorts through our platform. We strive to provide special travel moments for our customers," she stated.

On the other hand, Yoshiharu Hoshino, the representative of Hoshino Resorts, expressed optimism about the partnership, stating that it represents a new step in providing travelers with greater convenience and exquisite stays. He highlighted his anticipation for Agoda's diverse clientele to experience the unique allure of Hoshino Resorts.

Popular Destinations on the Rise

Agoda's search insights for 2025 indicate that popular cities for inbound travelers will include Tokyo, Osaka, and Fukuoka. However, there's a notable surge in interest for regional cities such as Takamatsu (+63%), Matsuyama (+44%), Sendai (+32%), Okinawa (+27%), and Sapporo (+26%). Most of Hoshino Resorts' accommodations are situated in these regional hotspots, further establishing Agoda and Hoshino Resorts' commitment to enhancing travel opportunities across Japan.

This partnership symbolizes Agoda's mission to integrate quality service and foster trustworthy partnerships. By combining Agoda's global network of accommodations, flights, and activities with Hoshino Resorts' regional hospitality, the two entities aim to deliver newfound value to a diverse range of travelers looking for world-class experiences originating from Japan.

About Agoda

As a part of Booking Holdings, Agoda offers over six million hotels and vacation rentals worldwide, alongside flights and activities at competitive rates. Their website and mobile app, available in 39 languages, assist travelers in securing affordable trips, supported by 24/7 customer service.

For more information, visit Agoda's website.

About Hoshino Resorts

Hoshino Resorts focuses on making travel enjoyable, presenting tailored stays based on guests' needs. With six unique brands, including Hoshinoya, Kai, Risonare, OMO, BEB, and the new LUCY, Hoshino Resorts operates 73 facilities nationwide. They celebrate 111 years of innovative hospitality in 2025.

Discover more about Hoshino Resorts at their website.