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Forter Enhances AI Innovations for Improved Merchant Insights

Forter, a leading Trust Platform for digital commerce, has recently launched new artificial intelligence (AI) innovations aimed at enhancing visibility, speed, and insights for merchants. These advancements are particularly focused on improving merchant performance during the busy 2025 shopping season. With the digital commerce landscape rapidly evolving, the need for sophisticated tools to combat fraud and streamline operations is more pressing than ever.

In the past six months, Forter has recorded an astonishing 2,107% increase in agentic activity within its network and a 202% rise in automated fraud attempts. This surge highlights the importance of AI in defending against the tactics employed by nefarious actors while simultaneously reshaping the customer experience and operational efficiency of merchants. Forter's extensive experience in AI decision-making combined with its innovative product developments is set to provide businesses a significant edge in detection and recovery from new forms of fraud.

Introduction of Forter Prism AI Copilot

To assist merchants in navigating the complexities of digital transactions, Forter has introduced the Forter Prism, a new AI copilot designed to bring immediate, actionable insights directly through a user-friendly interface. Forter Prism simplifies workflows, enabling merchants to gain insights about their business performance at the speed of commerce.

The copilot boasts an array of capabilities, including:

• - Instant Answers: Users can converse directly with Forter Prism to receive data insights on various performance indicators and understand the changes over time. Additionally, it can generate comprehensive operational dashboards to measure performance through a simple conversational interface.
• - Transactional Investigation: The tool grants users access to the specific data points that led to the approval or denial of individual transactions, summarizing the logic in clear, everyday language.

Rachel Levy, COO of Brooklinen, applauded Forter’s latest innovation, stating, “Every retailer and merchant is searching for ways to enhance efficiency, not only for cost savings but to keep pace with evolving consumer behavior and preferences.” This sentiment underscores the demand for tools that empower brands and retailers to thrive amid fierce competition.

Addressing Agentic Activity with Network Benchmarks

Despite the surge in agentic commerce, many merchants have found it difficult to track agentic traffic. They often lack awareness of whether agents are simply directing users, completing purchases, or actively participating in fraudulent activities on their sites. This gap makes it essential for businesses to prioritize improving their understanding of this new channel of commerce.

Forter is expanding its existing Agentic Activity dashboard by introducing network benchmarks that present critical insights into how a merchant’s AI activities compare to Forter’s extensive global network of 400,000 businesses. This addition offers essential contextual information across various regions and market segments, along with AI-generated explanations, to help businesses adapt to the complexities of agentic commerce.

Eran Vanounou, CTO of Forter, emphasized the importance of these enhancements: “With market dynamics shifting rapidly, businesses cannot afford to miss critical insights or waste time translating complex data into actionable decisions. Our latest innovations equip businesses with the speed, insight, and confidence to navigate peak seasons effortlessly.”

Conclusion

In conclusion, Forter's new AI innovations signify a significant step forward for merchants seeking to enhance their operational capabilities and streamline workflows. By leveraging the power of AI through tools like Forter Prism and network benchmarks, businesses are better positioned to combat fraud while improving customer satisfaction and revenue generation. For more information on Forter’s latest offerings, visit Forter.com.