Introducing Health Gadgets Collaborating with the Beloved Rilakkuma Character

Healthy Fun with Rilakkuma Collaboration

On April 18, Tanita Inc., a well-known health-oriented company located in Itabashi, Tokyo, announced the launch of three innovative products in collaboration with the beloved character Rilakkuma from San-X Co., Ltd. This partnership introduces a series that emphasizes health while embracing the adorable charm of Rilakkuma. The products include four varieties of step counters, a digital thermometer, and a digital health scale, designed not only for functionality but also to seamlessly blend into daily life.

Product Overview

The collection features:

- Step Counters (Model FB-741): Equipped with 3D sensors, these four step counters are compact and easy to carry. With simple functionality and a need for no complex settings, wearers can attach them to bags or phone straps for everyday use.
- Digital Thermometer (Model TT-CU): This stylish thermometer helps monitor humidity and temperature, ensuring a comfortable living environment while also putting fun into functional health management.
- Digital Health Scale (Model HD-CU): Compact and lightweight, this scale automatically switches on when stepped onto, making it convenient to track weight changes without hassle.

Available exclusively through the Tanita Online Shop (link) and the San-X Online Shop (link), these items will be sold in major electronics retailers as well. The health scale retails for 4,400 yen (inclusive of tax), while the prices for the other products are open. Collectively, Tanita aims to sell 2,000 units of these items in its first year, targeting primarily women in their 20s to 30s.

Rilakkuma's Rise to Fame

Since its debut in 2003, Rilakkuma has captured hearts across demographics with its unique laid-back charm. Living with Kaoru, an OL, and friends Korilakkuma and Kiiroitori, Rilakkuma has established a cozy lifestyle that resonates with many. The whimsical stories invite people to slow down and embrace relaxation, making Rilakkuma not just a character, but a symbol of tranquility.

This collaboration is aimed at encouraging healthy habits without adding stress. The design of these health products is tailored to personal lifestyles, making them not just tools but delightful companions in the journey to wellness.

Design Philosophy

All products feature designs that comfortably fit into everyday life without being obtrusive. The step counters boast subtle colors adorned with the cute Rilakkuma characters, appealing to both health-conscious individuals and fans of cuteness. Meanwhile, the thermometer and health scale showcase not only Rilakkuma but also other friends from the Honey Forest, such as Chairoikoguma, in a vibrant and friendly design that encourages engagement with health monitoring.

These innovative and joy-inducing gadgets are part of Tanita's ongoing mission to combine health and fun through character partnerships.

In the future, Tanita plans to introduce more engaging health products and services to attract a diverse audience, making wellness accessible to everyone, including those not previously interested in health improvement.