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Beko's Transformation of Home Living with Innovative Technology

Beko, a leading name in the home appliance industry, is leveraging its global research and development (R&D) ecosystem to redefine what modern living means. With 28 R&D centers spread across 12 countries and over 2,000 dedicated employees focused on research and development, Beko is committed to turning cutting-edge technology into practical home solutions. From AI-integrated refrigerators to advanced technologies that keep fresh produce nutrient-rich for longer, the company is harnessing innovation to ensure that their products anticipate and fulfill consumer needs.

The Power of a Global R&D Network

The essence of Beko’s success lies in its extensive global R&D network, which includes a collaborative framework designed to connect various engineering and design teams. Directed from its headquarters in Turkey, Beko’s network consists of 13 centers within Turkey and additional impactful hubs in Europe, particularly in Italy, Poland, Slovakia, and Romania. This decentralized yet tightly-knit model enables quick progress from preliminary research stages to the development of integrated, interoperable product solutions that deliver real value to everyday life.

The innovative ambiance fostered in the Italian centers of Cassinetta and Fabriano is crucial, driving both design and technological advancement at the heart of Europe’s home appliance ecosystem. This synergy not only enhances the product offerings but also ensures that innovation is constantly aligned with the latest market demands.

Leading Through Patents and Reliability

Beko has an impressive infrastructure backed by over 4,500 international patent applications, demonstrating its commitment to innovation and intellectual property. With a rigorous system that includes more than a million tests annually, the company is dedicated to ensuring maximum reliability and performance of its products. Transforming this developmental pipeline, Beko has also integrated AI and digital technologies into key processes, employing machine learning for materials research and generative AI for quicker software design and development.

Innovations that Matter: From Research to Reality

The true test of Beko's investment in R&D lies within its product lines, reflecting the scientific rigor at the core of the company. Notable innovations include HarvestFresh technology, which utilizes a unique tricolor light system to mimic the natural solar cycle within a 24-hour span, preserving vitamins in fresh produce. Coupled with AI-Sense refrigerators and HomeWhiz systems, these products showcase Beko's R&D capabilities by utilizing artificial intelligence to learn household usage patterns, optimizing refrigerator performance, and monitoring energy consumption.

This comprehensive approach ensures that every dollar invested in Beko’s R&D workforce, combined with its global centers, translates into innovative products that are at the forefront of modern home living.

A Vision for the Future

Reflecting on this vision-based strategy, Nihat Bayız, Beko’s Chief Production and Technology Officer, stated, “Our ambition is to be a company that not only adopts technology but also develops and brings it into homes globally. By carefully balancing our innovation horizons, we can transform deep R&D insights into scalable solutions that anticipate consumer needs.”

Whether it’s through AI learning families' energy-saving habits with their refrigerators or advanced lighting that keeps food fresher, Beko is committed to translating investments in innovation into tangible improvements in daily life.

About Beko

Beko operates as a multinational home appliance company with a robust global presence. With subsidiaries in more than 55 countries and approximately 45,000 employees, its production facilities are strategically located across Europe, Asia, Africa, and the Middle East. Notably, Beko is recognized as the largest appliance manufacturer in Europe in terms of market share, with an impressive consolidated turnover of €10.7 billion in 2025. Its intense focus on R&D is reflected in its 28 innovation centers worldwide and significant patent holdings. For seven consecutive years, Beko has received the highest rating in the Corporate Sustainability Assessment (CSA) in the consumer durables sector. With accolades such as being listed as the 17th most sustainable company globally in 2025 by TIME and Statista, Beko’s vision remains, ‘Respecting the world, respected worldwide.’