#United States #Torrance #Pelican Products #ATX Series #Iron Clay

Pelican Expands the ATX Series with New ATX 30 in 'Iron Clay'

Pelican Products, Inc., renowned as the global leader in advanced protective solutions, has just introduced a significant addition to its celebrated ATX Series of travel gear. The newly unveiled ATX 30 is a large checked luggage option designed to enhance the travel experience, offering both ample space and the company's signature durability. Alongside this product launch, Pelican has also introduced an exciting new colorway known as Iron Clay.

The ATX (Adventure Travel Crossover) Series was first launched in January 2025 as part of Pelican’s TRVL Collection, merging the robust design that Pelican is known for with features specifically tailored for travelers. The ATX Series has already won acclaim, including the prestigious 2025 Travel Goods Association (TGA) Production Innovation Award. With the addition of the ATX 30, travelers can now experience an expanded packing capacity while maintaining the high-performance characteristics that Pelican products are known for.

The Iron Clay color, inspired by the earthy tones of desert landscapes, canyon walls, and red clay roads, reflects a perfect balance of ruggedness and sophistication. It aims to cater to travelers seeking durable products that also make a statement.

Shawn LaRowe, Chief Product Marketing Officer at Pelican Products, stated, “The ATX is our modern expression of what Pelican stands for: purpose-driven protection built for real adventures. With the ATX 30 and Iron Clay, we wanted to create something that feels both rugged and refined; a travel companion that’s as dependable as it is distinctive.”

As the busy travel season approaches, the ATX 30 promises to equip travelers who prioritize both functionality and style. The Iron Clay finish not only adds a unique aesthetic appeal but is also tough enough to withstand the rigors of off-road adventures, making it suitable for various travel environments.

The ATX 30 is meticulously engineered for lightweight strength and organized packing, ensuring that users can enjoy hassle-free trips without compromising on protection. Pelican has designed the ATX Series to be checkpoint-ready, facilitating seamless passage through airport security. This accessibility is crucial for modern travelers who wish to maximize their time and minimize stress during transit.

The launch of the ATX 30 and the Iron Clay collection is aligned with Pelican's mission to empower travelers who live intentionally and move confidently. Whether for weekend getaways or grand expeditions, Pelican's new offerings are crafted to cater to diverse travel styles. The artfully designed luggage combines Pelican's high standards of protective engineering with aesthetic choices that appeal to today’s fashion-conscious traveler.

The ATX 30 and the Iron Clay colorway are now available for purchase starting today, November 3, at www.pelican.com. This release is a part of Pelican's ongoing commitment to innovation and excellence in protective solutions.

With over four decades of expertise, Pelican Products stands as a premier choice for individuals needing reliable protection and organization when traveling. From the original PELICAN PROTECTOR™ series to the latest innovations, Pelican continues to expand its offerings beyond protective cases, branching into portable lighting, durable coolers, and more. Pelican's range of products is engineered for those who require dependable tools, whether they are adventurers, researchers, builders, or collectors.

In conclusion, the ATX 30 and Iron Clay expansion of the ATX Series marks another notable evolution in Pelican's design philosophy, melding toughness with a sense of style. With this launch, travelers can now enjoy enhanced packing solutions that speak to their adventurous spirit without forsaking durability or performance. Step into the season prepared with Pelican – built to protect.