#USA #New York #Imre Agency #Healthcare Marketing #Paulina De la Riva

Imre Elevates Paulina De la Riva as Chief Strategy Officer

In a significant move to strengthen its leadership team and enhance its strategic direction, Imre, a performance-driven creative agency specializing in healthcare and life sciences, has appointed Paulina De la Riva as its new Chief Strategy Officer. This decision, announced on April 8, 2026, reflects Imre’s ongoing commitment to evolving its performance-focused model, ensuring alignment between strategy and market execution.

Paulina's Extensive Experience

Bringing over 18 years of extensive experience in consumer and healthcare marketing, Paulina joins Imre after notable tenures at TBWA, McCann, and Ogilvy Health. Her diverse background encompasses both creative and strategic roles, making her a formidable asset for the agency. Paulina began her career in creative roles before transitioning into a brand strategist and expert in digital, data-driven marketing. This unique journey has equipped her with an insightful perspective on how to connect operational business objectives with brand meaning and market performance.

Bridging the Gaps

Paulina's approach to strategy aims to break down traditional silos that often exist between different business disciplines. She emphasizes the importance of aligning business strategy, brand positioning, and market activation to create a more cohesive and effective marketing strategy. As a result of her leadership, Imre anticipates delivering messaging that is more empathetic, differentiated, and deeply rooted in genuine human insights. Such an approach is crucial for better engaging clients in ways that resonate personally and meaningfully.

Equally vital to her strategy is the focus on efficiency. By streamlining planning and activation processes under a clear, unified strategy, Paulina aims to reduce decision-making gaps and enhance the speed at which the agency can respond to client needs. This integration of various strategy components is expected to deliver a more responsive and impactful service offering to Imre’s clientele.

Aiming for Integration and Agility

The core of Paulina's mandate at Imre is to further integrate the agency’s specialized strategic capabilities—covering brand, medical, media, and experiential strategies—with analytics. This ambition is directed toward creating a more collaborative and agile model, which will foster faster deployment and stronger performance outcomes for clients.

Nadine Lafond, CEO of Imre, expressed confidence in Paulina’s appointment, noting, “Paulina is a rarity in our industry. She understands how insight, creativity, experience, data, and performance can synergize and emphasized the necessity of integrating diverse teams for optimal results. This integration is key to operating in agile pods and delivering more effective market solutions.”

A Pivotal Moment for Imre

Upon joining Imre, Paulina remarked on the agency's transformation from a scale-focused model to one centered on integration, agility, and measurable outcomes. She perceives her role as pivotal in unifying strategy, creative innovation, and performance metrics to maximize business results for all stakeholders.

The addition of Paulina to the leadership team signifies an important strategic advancement for Imre as it continues to refine its distinctive model—melding speed, strategic depth, and creative prowess to meet the changing needs of healthcare marketing. Her efforts are expected to enhance Imre’s position in the industry, enabling them to not only meet but exceed client expectations through a more integrated and focused strategy.

Imre: A Brief Overview

Established 33 years ago, Imre has evolved into a comprehensive creative agency, adept at connecting brands to real-world decisions that matter. With a range of services from digital strategy to performance analytics, it operates as a full-service agency supporting a variety of accounts through all stages of brand lifecycle. Now led by a team of launch experts, Imre employs innovative approaches across creative development, omnichannel marketing, and data-driven strategies, making it a noteworthy player in the healthcare marketing sector.