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Reloclub Introduces New Regional Discount Gas Cards

Reloclub, a leading welfare outsourcing service provider in Japan, has announced the launch of five new regional discount cards for its popular gas card series, effective from August 2026. The new cards, dubbed the 'Regional Discount Gas Cards', will enable members to enjoy discounts on fuel prices in select regions, specifically aimed at mitigating the financial impact of soaring gasoline costs.

Expansion of Coverage

The newly introduced cards include:

• - Tohoku Discount
• - Kanto North Discount
• - Hokuriku Discount
• - Chugoku Discount
• - Kyushu Discount

With this expansion, the 'Regional Discount Gas Cards' will now be applicable from Hokkaido in the north to Kyushu in the south, covering 42 prefectures across Japan. Members will benefit from a discount of 15 to 18 yen per liter on regular and high-octane gasoline, as well as diesel, until January 31, 2027. This initiative comes in response to the ongoing fluctuations in fuel prices due to market forces and geopolitical tensions affecting oil supplies.

Rising Fuel Prices and Household Strain

As of March 2026, the average nationwide price for regular gasoline surged to 190.8 yen per liter, driven by rising crude oil prices and turbulent situations in the Middle East. Although government interventions have since helped stabilize prices, they remain high, hovering around 170 yen per liter as of August 2026. A survey conducted in April 2026 by Kaushi revealed that 91.9% of respondents felt a financial burden from current gasoline prices, with 78.5% noting an increase in costs compared to the previous year. The survey highlighted changing consumer behavior, such as reducing vehicle use and cutting spending on other necessities like food and daily supplies.

In rural areas, where car usage is essential for commuting and daily errands, rising fuel costs significantly impact everyday life. Recognizing this challenge, Reloclub aims to support its members by expanding the availability of the 'Regional Discount Gas Cards', providing relief wherever possible.

Features of New Discount Cards

The five new regional cards offer discounts based on the average fuel prices for each respective area from the previous month. This allows members to fill their vehicles at reduced rates, promoting cost savings in their daily travel expenses. The comprehensive availability of the discounts is intended to ease the strain on household finances amid rising fuel prices.

Commitments to Member Welfare

Reloclub is committed to further expanding the service’s coverage area and network of participating locations. By enhancing the utility of welfare services, the company is determined to continue aiding its members in improving their quality of life and reducing financial burdens associated with rising living costs.

Overview of Reloclub's Gas Card Offerings

Launched in 2016, the 'Reloclub Gas Card' series allows over 18,000 participating stores to provide members with discounts of 1 yen per liter compared to the national average prices across multiple grades of fuel. The new 'Regional Discount Gas Cards' serve to make routine fueling more economical for members.

Additionally, for those who frequently use car wash services, Reloclub also offers a 'Car Wash Card,' enabling members to enjoy machine washes at a low rate at various locations nationwide.

The Reloclub Gas Card does not feature credit functionalities, making it easily accessible for applications. Members can link the card to their existing credit cards to earn rewards while managing household budgets more effectively. The versatility of the Gas Card series allows members to select options that align with their living situations and usage patterns.

Reloclub has been a leader in the welfare industry since 1993, serving over 27,100 companies and reaching about 13.58 million members. The organization aims to offer comprehensive solutions to various challenges within human resource and welfare sectors, contributing to employee satisfaction and overall organizational health.

Conclusion

As fuel prices remain a significant part of household expenses, Reloclub's introduction of these regional discounts presents a timely solution for members across Japan, bolstering their ability to manage rising costs in a challenging economic environment.