Bybit and Tether's Strategic Partnership to Boost Cryptocurrency Adoption in Brazil

Bybit and Tether: A New Era for Cryptocurrency in Brazil



In a significant development for the cryptocurrency landscape in Brazil, Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced a strategic partnership with Tether, a leading company in the digital assets sector and the issuer of USD₮, the most widely used stablecoin. This collaboration is poised to enhance cryptocurrency adoption across Brazil through institutional partnerships, major event sponsorships, and wide-ranging educational initiatives.

A highlight of this partnership is the co-sponsorship of Blockchain Rio, one of the most influential blockchain conferences in Latin America. At this event, new users who register on the Bybit platform will receive an exclusive bonus in USD₮. This incentive is designed to encourage novice users to actively engage with the digital asset ecosystem.

To expand the practical applications of this partnership, Bybit and Tether are in advanced negotiations with Visit Rio, aiming to integrate cryptocurrency into the local tourism sector. The initiative plans to offer discounts and bonuses in USD₮ to tourists utilizing digital assets for services, tours, and purchases at local establishments. This effort is intended to position Rio as a future-facing destination that embraces cryptocurrencies.

As part of its long-term strategy, Bybit will implement a national educational program to broaden awareness about cryptocurrencies and promote responsible adoption. This initiative encompasses a series of “Learn and Earn” campaigns, rewarding users for completing blockchain-focused courses. Additionally, live events, including workshops, campus meet-ups, and seminars, will directly engage students, developers, and entrepreneurs.

Earlier this year, Bybit appointed Israel Buzaym as Country Manager for Brazil. Since then, the company has significantly expanded its local presence and launched tailored offerings such as Bybit Pay and Bybit Card, aimed at bridging the gap between traditional finance and the realm of digital assets.

“I am honored to lead Bybit’s efforts in Brazil at such a transformative time,” remarks Israel Buzaym. “Brazilians have a long tradition of embracing innovation. We are already seeing positive results in the adoption of our services. This partnership with Tether adds the trust, liquidity, and strategic focus needed to make cryptocurrencies a natural part of daily life for millions.”

With a market capitalization of over $114 billion, Tether plays a central role in the global digital economy. This partnership with Bybit reflects a shared commitment to financial innovation, education, and creating practical use cases for cryptocurrencies in one of the world’s most promising emerging markets.

About Bybit


Bybit is the second-largest cryptocurrency exchange globally based on trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining transparency in the decentralized world by creating a simpler, more open, and equitable ecosystem for all. With a strong focus on Web3, Bybit strategically collaborates with major blockchain protocols to provide a robust infrastructure and foster on-chain innovation. Renowned for secure custody, a variety of markets, an intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, enabling developers, creators, and enthusiasts to fully leverage the potential of Web3. Discover the future of decentralized finance at Bybit.com.

About Tether


Tether is a pioneer in the stablecoin technology space, driven by the mission to revolutionize the global financial landscape by creating accessible, secure, and efficient financial, communication, and energy infrastructure. Tether enhances financial inclusion, resilience in communication, promotes economic growth, and provides greater autonomy to both individuals and businesses.
As the creator of the largest, most transparent, and liquid stablecoin in the industry, Tether is committed to building sustainable and resilient infrastructure for the benefit of underserved communities. Leveraging cutting-edge blockchain and peer-to-peer technology, Tether aims to bridge the gap between traditional financial systems and the potential of decentralized finance.

Topics Financial Services & Investing)

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