#Hong Kong #Travel Trade #ITE

ITE Hong Kong 2026: A Landmark Event in the Travel Industry

The much-anticipated ITE Hong Kong 2026 is set to unfold from June 11 to 14, 2026, at the prestigious Hong Kong Convention and Exhibition Centre. This year marks a significant milestone as the event celebrates its 40th anniversary, comprising the 40th edition of ITE Leisure and the 21st edition of ITE MICE, showcasing the essence of both leisure and business travel.

The fair will consist of two industry days followed by two public days, providing ample opportunities for businesses to network and engage with the public. B2B and B2C programs are especially designed to enrich the participants' experience and are expected to attract numerous stakeholders from across the globe.

A Platform for Connectivity and Growth

Historically, ITE serves as a vital platform for the Asian tourism sector, offering unprecedented access to key supply markets in the region. Notably, 67% of attendees are expected to hail from the Greater Bay Area (GBA) in China, a robust economic hub that includes Hong Kong, Shenzhen, and Guangzhou, collectively boasting a GDP of approximately $2.1 trillion in 2024.

The previous year's figures highlighted Hong Kong's bustling tourism, with the territory recording 104.7 million outbound trips and an impressive $28.9 billion in spending in the tourism sector. This spike in travel showcases the immense potential and relevance of events like ITE.

For instance, between December 24 and 28, 2025, there were 2.32 million outbound trips recorded, showcasing a particularly high volume of travel during the festive season, with many individuals planning their getaways strategically.

Ideally located to facilitate global interaction, the ITE event garners significant support from the Ministry of Culture and Tourism of China, with collaboration from institutions like the Hong Kong Tourism Board. This strong backing highlights the importance of the expo in promoting the region's travel and tourism sector.

Showcasing Global Participation and Opportunities

ITE 2025 already set a precedent as a MEGA EVENT, with 502 exhibitors participating from 64 countries, including a substantial 88% from outside Hong Kong. Over 7,600 buyers from various sectors, including 15% from MICE, contributed significantly to the fair's success, demonstrating the diverse opportunities within the market.

The event also attracted a significant number of general visitors, demonstrating the fair's broad appeal. According to a survey conducted among 4,242 attendees, it revealed that a considerable portion of respondents had a higher education degree, with 72% expressing a preference for traveling to remote destinations. This highlights a robust demand for individualized travel experiences.

Engaging Programs to Enhance Visitor Experience

The ITE's B2B and B2C programs encompass various activities, such as panels on industry trends, networking opportunities, and specialized theme zones focused on unique travel interests like eco-tourism and family travel. Last year, 135 informative seminars were conducted, underscoring ITE's commitment to providing value-added experiences for attendees.

The open days of the fair are particularly significant, as they provide direct opportunities for promotion and reservation within the premium individual travel segment. It is also noteworthy that a substantial 43% of individual visitors expressed shared interest in making on-the-spot bookings, leveraging mobile devices for their travel arrangements.

Pricing and Participation Details

For exhibitors looking to participate in ITE 2026, the cost of renting space is set at $470 per square meter, reflecting an increase of only 2.2% compared to 2019 prices. Early-bird discounts are still available, making this a viable option for businesses aiming to maximize their exposure at the event.

For more information, potential exhibitors and visitors are encouraged to reach out via email or through the provided website. The ITE Hong Kong 2026 promises to be yet another landmark event in the travel and tourism calendar, enhancing connectivity and supporting renewed growth in the industry.

For inquiries, contact: [email protected] or WhatsApp at +852 94008444.

Website: ITE Hong Kong