#Japan #Tokyo #Hamazushi #Kawaguchi Haruna #Medium Fatty Tuna

Hamazushi Unveils New TV Commercial with Kawaguchi Haruna

Starting December 2, 2025, Hamazushi, the notable 100-yen sushi chain based in Minato, Tokyo, will roll out a new TV commercial showcasing their delicious "Medium Fatty Tuna" available at a limited-time price of just 100 yen (tax included: 110 yen). This promotional campaign features the beloved actress and brand ambassador Kawaguchi Haruna, who brings her delightful charm and genuine love for sushi to the screen.

A Sushi Lover's Delight

Kawaguchi Haruna, a well-known sushi enthusiast, frequently visits Hamazushi with her close friends, indulging in delectable sushi dishes. The new TV commercial captures the joy and excitement of dining at Hamazushi, focusing on the enticing "Medium Fatty Tuna" that promises a perfect balance of lean and fatty meat, delivering a melt-in-your-mouth experience. The commercial opens with Kawaguchi and her friends eagerly chatting at the table while awaiting their sushi order, highlighting the inviting atmosphere of social dining.

The Moment of Anticipation

As the soft pink outfits of Kawaguchi and her friends set a playful tone, we see their anticipation build as the sushi arrives. This marked moment turns into pure delight as the elegant platter of "Medium Fatty Tuna" makes its grand entrance. Kawaguchi's exclamation, "It’s here, it’s here, it’s here!", encapsulates the thrill of the moment, leading viewers into a world of sushi appreciation. Her enthusiasm is contagious, as she gazes lovingly at the beautifully presented tuna, drawing the audience into her excitement.

Fun with Friends

However, the playful banter between friends lightens the mood, with one of them humorously pointing out that the sushi has already piled up on their table. Kawaguchi's calming words, "Come on, this luxurious fatty tuna is just 100 yen!", resonate with her companions, leading them to agree with a smile as they dive into this sushi feast. The expressions of joy as they savor the rich flavor of the "Medium Fatty Tuna" are sure to catch the audience’s eyes, creating a relatable connection that perfectly conveys the atmosphere of sharing food with loved ones.

Notable Voices

The new TV commercial's narration is provided by Natsuki Hanae, who is well known for his voice roles in popular anime. He adds another layer of warmth to the TVCM, enhancing the viewer's experience through his familiar and beloved voice, further engaging the audience.

Campaign Celebration

To celebrate this sumptuous launch, Hamazushi is also hosting a special campaign on their official X account (@hamasushi_jp). A total of 80 lucky participants will have the chance to win dining vouchers worth 3,000 yen. To enter, fans can participate between December 2, 2025, at 10:30 AM and December 6, 2025, at 11:59 PM. This exciting opportunity allows sushi lovers to enjoy more of their favorite dishes at any of the 658 participating Hamazushi locations across Japan.

Conclusion

The "Medium Fatty Tuna" promotion is running from December 2 to December 9, 2025, offering this enticing sushi at a significantly reduced price from its usual rate of 160 yen (tax included: 176 yen). This flavorful dish, celebrated for its delicate balance of rich fish flavor and tender texture, is a must-try. Experience the delightful world of Hamazushi and celebrate the return of sushi joy with friends and family!

For more information, check out the official Hamazushi website here.