Infolinks and Infillion Forge Direct Partnership for Enhanced Advertising Solutions

Infolinks and Infillion's Groundbreaking Partnership



In a significant move for the advertising industry, Infolinks has partnered with Infillion to enhance advertising solutions for brands and agencies. Announced on May 20, 2025, this collaboration allows for direct integration between the two companies, granting immediate access to premium ad inventory through a seamless channel.

Unveiling the Partnership



Infolinks, renowned for its sustainable media inventory, has established a reputation in the premium advertising marketplace. The new integration with Infillion, an architect of the first truly composable advertising platform, aids advertisers in reaching their target audiences with more efficiency and transparency. Together, they provide access to over 25,000 premium direct publishers, facilitating a streamlined connection for advertisers seeking high-performing inventory.

Robert Regular, the CEO of Infolinks Media, stated, "Direct integrations like this mark a major shift in how buyers engage with premium placements, ensuring complete transparency and elimination of intermediaries."

A New Era of Advertising



This direct connection places Infolinks distinctively outside the traditional Supply-Side Platform (SSP) ecosystem. It allows demand partners to tap into a curated selection of brand-safe inventory, ultimately striving for the highest standards in performance, transparency, and media quality. This partnership is not just an enhancement; it's a pivotal milestone towards building a responsible programmatic ecosystem, as noted by Gus Quinzani, VP of Ecosystem Partnerships at Infillion, who highlighted the shared commitment to building a smarter ad ecosystem.

The partnership pledges to minimize the carbon footprint of every ad impression by eliminating unnecessary intermediaries, thus supporting more sustainable advertising practices. Such an approach is expected to yield better results for advertisers looking to invest in performance-driven advertising.

Advantages for Advertisers



The integration ushers in various benefits for advertisers. They gain a more streamlined access pathway to premium inventory, enabling programmatic cost savings, and ensuring measurable performance advantages. Jonathan Slavin, Chief Business Officer at Infolinks Media, emphasizes, "Our direct partnership represents a pivotal shift in programmatic advertising, particularly beneficial for the end advertiser."

With Infolinks' proprietary placements already recognized for their high performance and transparency, the direct collaboration with Infillion aims at enriching the advertising experience further. Brands can now implement innovative ad formats, optimized for context, audience engagement, and more targeted reach, all steering clear of complexities often associated with traditional advertising methods.

The Commitment to Quality



The collaboration emphasizes quality, with both companies pledging to uphold rigorous standards in media quality, contextual relevance, and sustainability. By harnessing Infolinks' AI-powered Smart Algorithm, advertisers are presented with insights and customized mixes of ad units, maximizing their return on ad spend (ROAS).

Infillion complements this by offering a fully composable platform that allows clients to integrate various media components flexibly. This adaptability is crucial, particularly in an ad landscape that continues to evolve with increasing complexity and competitiveness.

Moving Forward



As the advertising landscape continues to undergo rapid changes, partnerships like that between Infolinks and Infillion represent a forward-thinking approach to advertising solutions. The emphasis on direct access, premium placements, and accountability lays a promising foundation for a more efficient, high-performance advertising future.

Both Infolinks and Infillion are excited to lead the way in transforming the traditional landscape of programmatic advertising. With their collaborative vision, stakeholders in the advertising ecosystem can look forward to more accessible, efficient, and effective advertising strategies.

In conclusion, as brands and agencies navigate the complex realms of digital advertising, partnerships that champion transparency, sustainability, and quality performance will be paramount. Infolinks and Infillion are at the forefront of this meaningful change, setting new benchmarks for the industry going forward.

Topics Entertainment & Media)

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