Reviving Tradition: Ernesta Launches the Persian Edit Collection of Custom Rugs
Ernesta Introduces the Persian Edit Collection
Ernesta, the innovative home design brand renowned for its high-quality custom-sized rugs, has recently unveiled an exciting new line called the Persian Edit. This collection integrates the rich legacy of Persian rug craftsmanship with modern accessibility, bringing a touch of timeless beauty to contemporary interiors.
Each rug in the Persian Edit is meticulously crafted from 100% wool, ensuring durability and elegance. The intricate designs are hand-dyed in beautiful earthy tones, echoing the nuanced palettes of antique Persian rugs. By employing artisanal methods such as walnut shell staining, flame singeing, and extensive washing, Ernesta imbues these pieces with the character and texture reminiscent of treasured heirlooms.
What sets the Persian Edit apart is its custom sizing option. This addresses a common obstacle faced by homeowners and designers alike: the challenge of finding the perfect fit for unique spaces without compromising on quality or craftsmanship. Ernesta seamlessly merges the integrity of hand-finished construction with their precise sizing solutions, allowing customers to order heirloom-quality rugs tailored to their specifications.
With a streamlined lead time of just two to four weeks, Ernesta has made it easier than ever to add these stunning pieces to any room. Rosa Glenn, Chief Merchandising Officer at Ernesta, emphasizes the brand's commitment to making Persian rugs accessible to modern consumers. “We’re thrilled to honor the enduring elegance of Persian designs while offering the flexibility of custom sizing that Ernesta is known for,