City Express by Marriott: Major Expansion into U.S. and Canada with New Properties

City Express by Marriott Expands into the U.S. and Canada

Marriott International, Inc. has reached a remarkable milestone by launching its first City Express by Marriott property in the United States, located in Duluth, Georgia. Set to open in March 2025, this expansion marks the entry of the brand into the midscale market segment in both the U.S. and Canada, further reinforcing Marriott's commitment to delivering affordable and comfortable accommodations.

The launch of the City Express by Marriott Duluth signifies a crucial step for Marriott as it taps into the growing demand for midscale lodging options. This property aims to cater to both business and leisure travelers, offering features designed to enhance guest experience. From stylish yet comfortable guest rooms equipped with high-speed internet access to complimentary breakfast and 24-hour markets, the focus is on convenience and comfort.

Noah Silverman, the Global Development Officer for the U.S. and Canada at Marriott International, expressed excitement about this new venture: "The introduction of City Express by Marriott properties in the U.S. represents a pivotal moment for Marriott International as we continue to expand our footprint in the midscale segment. The value proposition that this brand brings is evident, having already been successful in the Caribbean and Latin America (CALA) region, and we are eager to offer this to the U.S. and Canadian markets."

The company plans to accelerate its growth with over 45 total signed agreements in place, with more than a dozen properties expected to open in 2025 alone. Among the upcoming openings are locations in prime destinations such as New Orleans, Chicago, and Orlando. This growth reflects Marriott's strategy to enhance brand visibility and accessibility in key markets, ensuring that travelers have affordable yet quality options at their disposal.

Diana Plazas-Trowbridge, Chief Lodging Products Officer, stated, "The launch of City Express by Marriott underscores our commitment to meeting the diverse needs of all travelers. We aim to provide guests the same seamless stay in the U.S. and Canada that has made this brand a success elsewhere."

Conveniently located just 30 minutes from downtown Atlanta, the Duluth property features 83 rooms and provides direct access to local attractions and a vibrant dining scene, ensuring guests can explore the surrounding area while enjoying a relaxed stay.

Since acquiring the City Express brand in 2023, Marriott has focused on expanding its footprint in the growing midscale segment. Not only is the City Express brand being rolled out in the U.S. and Canada, but Marriott is also planning to further enhance its presence in the CALA region, with the addition of new properties in countries like Argentina, Bolivia, Nicaragua, and Peru.

City Express by Marriott will participate in the Marriott Bonvoy loyalty program, enabling guests to earn and redeem points across Marriott's expansive portfolio of brands. This program further incentivizes guests to choose City Express by Marriott for their stays, as they receive benefits that enhance their overall travel experience.

In conclusion, City Express by Marriott's entry into the U.S. and Canada is marked by a commitment to providing guests with value, quality, and convenience. As the brand expands, it will undoubtedly play a significant role in Marriott's efforts to cater to a diverse range of travelers looking for affordable and reliable accommodation options. For travelers seeking hassle-free stays that blend comfort with style, City Express by Marriott is set to redefine the midscale experience in North America.