Exciting Fall Launch: Excel's New Limited Edition Cinnamon Brown Eyeshadow
The renowned Japanese cosmetics brand Excel, a subsidiary of the Noevir Group, has unveiled an exciting new addition to its popular 'Skinny Rich Shadow' line. On August 7, 2023, the limited edition 'Skinny Rich Shadow N SK09 (Cinnamon Brown)' became available exclusively at PLAZA stores. This candle continues the tradition of excellence established by its predecessor, having undergone a remarkable makeover.
Originally launched in February 2026, the 'Skinny Rich Shadow N' is designed to elevate the makeup experience. The revamped palette features four carefully coordinated shades, enhancing vibrancy and blending capabilities unlike anything seen before. With a focus on creating not just beautiful gradients but encouraging creative expression in makeup, it has captivated audiences, seeing a 220% increase in sales compared to the previous year's average during its inaugural month. Its versatile colors and ease of use have generated significant buzz on social media, attracting both novice and seasoned makeup enthusiasts alike.
The new 'Cinnamon Brown' shade is ideal for fall, showcasing a warm, coral beige hue that blends effortlessly with the skin. This soft color is reminiscent of autumn leaves and serves as a special collaboration with PLAZA, making it a truly unique release. The palette includes four harmoniously coordinated colors, centered around a stunning coral shade. The shades are designed to complement one another, allowing users to explore different layering techniques effortlessly.
In this palette, the sparkle of each shade comes alive through a carefully curated mix of high-shine pearl particles, resulting in a glistening effect that enhances the eyes' natural beauty. Particularly, the three non-dominant shades are enhanced with more pearls than its standard counterparts, offering a luxurious shimmer that captivates from every angle.
1. Versatility in Application: The formula of the eyeshadow is exceptionally smooth, allowing for seamless blending and color transitions. The selected beige and brown shades provide a natural complementing spectrum that easily combines, creating a three-dimensional effect.
2. Luxurious Luster: Each of the four colors is infused with tone-up pearls that mask imperfections. The subtle balance of finely milled and high-shine pearls results in an exquisite luminosity that enriches the eyes.
3. Long-lasting Vibrance: With a unique fit oil formula designed to ensure adherence, these shades won't flake or fade throughout the day, maintaining their fresh, radiant appearance.
The 'Skinny Rich Shadow N' palette allows for creativity beyond mere gradients. Each shade can be utilized independently or layered in countless combinations to suit any mood or occasion. Here are some application suggestions:
Along with an impressive product, Excel has introduced a redefined packaging design. The palette comes in a deep brown case, built for durability and style, reducing the plastic used by 17%. This sleek and ergonomic compact not only looks good in your bag but is also engineered to withstand wear, ensuring it remains pristine for a long time.
Under the new direction launched in Fall 2025, titled, “Your Will is Beautiful,” Excel aims to empower those who desire to be beautifully themselves, offering products that enhance their natural beauty and personal expression.
For further exploration and to keep updated with Excel's innovative beauty solutions:
For inquiries and purchasing options, please contact:
Originally launched in February 2026, the 'Skinny Rich Shadow N' is designed to elevate the makeup experience. The revamped palette features four carefully coordinated shades, enhancing vibrancy and blending capabilities unlike anything seen before. With a focus on creating not just beautiful gradients but encouraging creative expression in makeup, it has captivated audiences, seeing a 220% increase in sales compared to the previous year's average during its inaugural month. Its versatile colors and ease of use have generated significant buzz on social media, attracting both novice and seasoned makeup enthusiasts alike.
The new 'Cinnamon Brown' shade is ideal for fall, showcasing a warm, coral beige hue that blends effortlessly with the skin. This soft color is reminiscent of autumn leaves and serves as a special collaboration with PLAZA, making it a truly unique release. The palette includes four harmoniously coordinated colors, centered around a stunning coral shade. The shades are designed to complement one another, allowing users to explore different layering techniques effortlessly.
In this palette, the sparkle of each shade comes alive through a carefully curated mix of high-shine pearl particles, resulting in a glistening effect that enhances the eyes' natural beauty. Particularly, the three non-dominant shades are enhanced with more pearls than its standard counterparts, offering a luxurious shimmer that captivates from every angle.
Why 'Skinny Rich Shadow N' Creates Natural Depth and Elegance
1. Versatility in Application: The formula of the eyeshadow is exceptionally smooth, allowing for seamless blending and color transitions. The selected beige and brown shades provide a natural complementing spectrum that easily combines, creating a three-dimensional effect.
2. Luxurious Luster: Each of the four colors is infused with tone-up pearls that mask imperfections. The subtle balance of finely milled and high-shine pearls results in an exquisite luminosity that enriches the eyes.
3. Long-lasting Vibrance: With a unique fit oil formula designed to ensure adherence, these shades won't flake or fade throughout the day, maintaining their fresh, radiant appearance.
Tips for Application
The 'Skinny Rich Shadow N' palette allows for creativity beyond mere gradients. Each shade can be utilized independently or layered in countless combinations to suit any mood or occasion. Here are some application suggestions:
- - Base Color: Use the upper left shade as a brightening base for a lifted and open-eyed appearance.
- - Depth and Tone: The lower left offers a deeper, moodier nuance that can be used alone for a dramatic transformation.
- - Highlighting Color: The upper right can be applied to the lower lash line, creating a soft, natural finish resembling a honeyed tear duct.
- - Shade Color: The bottom right offers a subtler tone ideal for creating dimension along the outer wing of the eye, enhancing its shape beautifully.
Packaging Innovation
Along with an impressive product, Excel has introduced a redefined packaging design. The palette comes in a deep brown case, built for durability and style, reducing the plastic used by 17%. This sleek and ergonomic compact not only looks good in your bag but is also engineered to withstand wear, ensuring it remains pristine for a long time.
A Commitment to Self-Expression
Under the new direction launched in Fall 2025, titled, “Your Will is Beautiful,” Excel aims to empower those who desire to be beautifully themselves, offering products that enhance their natural beauty and personal expression.
For further exploration and to keep updated with Excel's innovative beauty solutions:
- - Visit our website: excelmake.com
- - Follow us on Instagram: @excelmake
- - Connect with us on X: @excelmake_tokyo
For inquiries and purchasing options, please contact:
- - Tokiwakai Customer Support: 0120-081-937
- - Available at PLAZA stores nationwide (specific locations may vary).
- - Explore all available products on the Excel brand website.
Topics Consumer Products & Retail）
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