#Japan #Tokyo #Crayon Shin-chan #Naturi #Cheese-in Kamaboko

Crayon Shin-chan's Fun New Collaboration with Naturi

In an exciting collaboration, Naturi Inc. has launched the third installment of its Cheese-in Kamaboko series, featuring the beloved anime character, Crayon Shin-chan. Scheduled for a limited release starting June 8, 2026, the new products come in two flavors: the original and a spicy variant, both adorned with vibrant Crayon Shin-chan packaging linked to the upcoming film, "Crayon Shin-chan: Kiki Kaikai! Ora no Yokai Bake~cation."

Background of the Collaboration

The Cheese-in Kamaboko product line has gained popularity, especially among customers aged 40 and over, thanks to its delicious taste and nutritious benefits. With an emphasis on protein intake and a delightful texture, these snacks are perfect for a variety of consumers. As excitement builds around the release of the film "Crayon Shin-chan: Kiki Kaikai! Ora no Yokai Bake~cation," Naturi seized the opportunity to create this limited edition packaging, celebrating the lovable characters and the joy of snacking together.

This third collaboration follows the success of previous productions, highlighting Shin-chan, his family, and friends featured in the film. Naturi aims to encourage families who might not be familiar with Cheese-in Kamaboko to discover this enjoyable snack, emphasizing its appeal as a treat for all ages.

Product Features

• - Quality Cheese and Unique Texture

The rich flavor of the cheese used in the Cheese-in Kamaboko is produced in-house, ensuring a premium taste experience. The snack features a unique chewy texture that pairs perfectly with the smooth cheese, resulting in an enjoyable and non-repetitive flavor profile.

• - Fun for the Whole Family!

The Cheese-in Kamaboko is designed with a mild flavor that appeals to both children and adults. Each pack contains eight individually wrapped pieces, making it perfect for sharing or convenient snacking whenever desired.

• - Easy Protein Boost with Delicious Snacks!

Each piece of the original flavor contains 2.9 grams of protein, while the spicy variant contains 2.8 grams, making it easy to enjoy a tasty snack without sacrificing nutritional value.

• - Eye-Catching Crayon Shin-chan Packaging

Featuring beloved characters from the Nohara family and the Kasukabe Defense Club along with various monsters from the new film, the packaging design is vibrant and playful, making it stand out in stores.

SNS Promotions

To spread the joy of these new offerings further, Naturi will implement promotions through social media channels.
1. X (formerly Twitter) Campaign
- Period: July 21, 2026 - July 31, 2026, until 23:59
- Requirements: Follow Naturi's official account and retweet the post to enter!
- Winners: 50 lucky participants will receive unique prizes, including original, non-sale stickers and Cheese-in Kamaboko featuring the Crayon Shin-chan packaging.
2. WEB Commercial
- Scheduled for release on July 1, 2026.

Developer's Commentary

When asked about the development, a representative from Naturi explained that this time around, they have doubled the design options to eight different packaging designs – four for the original flavor and four for the spicy version. The character designs from the film focus on both Shin-chan and the mischievous monsters that enliven the narrative. This collaboration is an opportunity for fans to collect and enjoy the different designs.

They also emphasized, "Our Cheese-in Kamaboko has been well-received by customers, and the previous collaboration with Crayon Shin-chan helped attract a younger audience. We aspire to present enjoyable products to more families and aim for Cheese-in Kamaboko to be a beloved snack for all occasions, whether it's for a quick bite at work or a special treat during family snack time."

Product Overview

• - Product Names:

- Cheese-in Kamaboko Crayon Shin-chan Package
- Cheese-in Kamaboko Spicy Flavor Crayon Shin-chan Package

• - Specifications: 232g (29g x 8 pieces)
• - Suggested Retail Price: 524 yen (tax included, 8% consumption tax)
• - Sales Regions: Nationwide (supermarkets, GMS, convenience stores in the delicacy area)
• - Sales Period: June 8, 2026 - August 30, 2026

About the Film

The film "Crayon Shin-chan: Kiki Kaikai! Ora no Yokai Bake~cation" is set for release on July 31, 2026, and is the 33rd installment in the franchise. The Nohara family plans to visit Akita for the famous summer firework festival, inadvertently becoming embroiled in a spirited adventure as various yokai escape into the human world, causing chaos. Audiences can expect an exciting and whimsical journey filled with surprises and laughter.

For more information about the film, visit the official website: Crayon Shin-chan Movie.