#USA #Oakland #Philz Coffee #Uji Matcha #Matcha Drinks

Philz Coffee Unveils New Handcrafted Matcha Beverages

Philz Coffee, renowned for its personalized coffee experience, is making a splash in the beverage market by launching four innovative handcrafted matcha drinks. These vibrant creations mark the coffee brand's foray into the matcha category, appealing to both coffee enthusiasts and matcha lovers alike. With a commitment to quality, Philz has sourced its matcha from Uji, Japan—one of the world’s most prestigious matcha regions.

The new lineup includes four distinct iced beverages that cater to various taste preferences:

• - Iced Matcha: A creamy classic that combines matcha with sweetened oat milk, priced at $6.50.
• - Strawberry Matcha: A fruity delight featuring fresh strawberry purée blended with matcha and sweetened oat milk for $7.50.
• - Strawberry Mint Matcha: This playful drink layers fresh strawberry purée and mint atop sweetened oat milk and matcha, offered for $7.50.
• - Salted Caramel Matcha: For those seeking indulgence, this drink mixes rich caramel with matcha and sweetened oat milk, finished with a hint of sea salt, also priced at $7.50.

All beverages are served cold and can be tailored to the customer’s sweetness preference at no additional charge, maintaining Philz Coffee’s commitment to creating a personalized experience. Customers can choose from oat milk as a standard option, with 2% milk available as well.

Andy Mai, Chief Business Officer of Philz Coffee, expressed enthusiasm about this new launch, stating, "Our top two requests from customers have been for a rewards program and matcha. With our Philz Rewards program successfully introduced last year, we recognized that matcha was next. Our goal was to present it in a way that resonates with the Philz ethos."

Mai emphasized the combination of high-quality ingredients and fun flavors that make the matcha drinks both accessible and enjoyable. Each drink is prepared fresh, ensuring that every customer receives a drink that meets their unique taste preferences.

The matcha selection is now available in over 80 Philz locations across California and Chicago, both for in-store purchases and through the Philz app. Customers can now enjoy the opportunity to order ahead while earning rewards through the loyalty program.

About Philz Coffee

Founded in 2003 in San Francisco, Philz Coffee is dedicated to offering customized blends made from responsibly sourced green coffee beans, meticulously roasted at their Oakland facility. The company emphasizes its mission of delivering "Better Days for everyone, every day" through high-quality coffee and community engagement. Currently, Philz Coffee operates more than 80 stores in California and Chicago, with options to purchase their products in select grocery stores, online, and through Philz's K-Cup® pods. To find the nearest location or to learn more about their offerings, visit philzcoffee.com.