#USA #California #Fender #Electric Guitar #American Ultra

Fender Launches the American Ultra Luxe Vintage Series

Fender Musical Instruments Corporation (FMIC), headquartered in California, USA, has officially introduced the American Ultra Luxe Vintage series, a collection that showcases the brand's artistic craftsmanship by merging modern innovation with timeless vintage influences. Building upon the foundation of the renowned American Ultra II series, this new line is designed to embody both tradition and advancement, presenting a premium guitar experience that caters to today’s musicians.

A Tribute to Classic Models

At the heart of the American Ultra Luxe Vintage series are custom models that reverently recreate Fender’s iconic Stratocaster and Telecaster from the 1950s and 1960s. This series pays homage to Fender’s golden era with features like Pure Vintage pickups, aged finishes, advanced electronics, and S-1 switching. These characteristics not only reaffirm Fender's position as a pioneer in the electric guitar realm but also deliver a distinct sound and playability that guitarists have come to expect. Each model is meticulously crafted, featuring finely shaped body contours and an aged Heirloom™ nitrocellulose lacquer finish, enhancing both durability and aesthetic appeal.

Additionally, the series introduces an HSS configuration for the '60s Stratocaster®, broadening tonal versatility without compromising its vintage essence. Equipped with powerful Pure Vintage ‘61 single-coil pickups on the neck and the Haymaker™ humbucker on the bridge, this model produces the iconic Stratocaster sound while offering a rich palette that ranges from warm, nuanced clean tones to blazing high-gain leads.

Key Features of the Series

• - Heirloom™ Lacquer Finish: Carefully aged Heirloom lacquer allows the wood to naturally wear over time, developing a unique texture and character.
• - Iconic Pickups: The Pure Vintage pickups deliver a classic Fender sound, while the Haymaker™ humbucker provides powerful and clear crunch tones.
• - Stainless Steel Frets: These frets ensure exceptional durability and fast playability, yielding consistent and stable performance.

Max Gawlick, chief product officer at FMIC, stated, “With the American Ultra Luxe Vintage series, we are redefining the balance between tradition and innovation. This collection honors Fender's iconic legacy while pushing the limits of contemporary craftsmanship. Every detail is crafted for outstanding tone, feel, and style that transcends time. We take pride in providing an elevated experience for players, setting new standards for performance while respecting tradition.”

The American Ultra Luxe Vintage series features classic Fender design, timeless elegance, and historic value, all while achieving unmatched performance and versatile sound through cutting-edge acoustic engineering. This series is a testament to Fender's enduring legacy while evolving to meet the needs of a new generation of players.

Product Lineup

• - American Ultra Luxe ‘50s Stratocaster®

- Projected market price: ¥489,500 - ¥511,500 (incl. tax)
- Colors: 3-Color Sunburst (Alder body), White Blonde (Ash)

• - American Ultra Luxe ‘60s Stratocaster®

- Projected market price: ¥489,500 (incl. tax)
- Body material: Alder
- Colors: Surf Green, Ice Blue Metallic

• - American Ultra Luxe ‘60s Stratocaster® HSS

- Projected market price: ¥500,500 (incl. tax)
- Body material: Alder
- Colors: Fiesta Red, Sea Foam Green

• - American Ultra Luxe ‘50s Telecaster®

- Projected market price: ¥511,500 (incl. tax)
- Body material: Ash
- Colors: White Blonde, Butterscotch Blonde

• - American Ultra Luxe ‘60s Telecaster® Custom

- Projected market price: ¥511,500 (incl. tax)
- Body material: Alder
- Colors: 3-Color Sunburst, Lake Placid Blue

General Product Overview

• - Product Name: American Ultra Luxe Vintage
• - Projected Market Price: ¥489,500 (incl. tax) - ¥511,500 (incl. tax)
• - Launch Date: August 13, 2025
• - Retail Locations: Available at Fender Flagship Tokyo, Fender Official Online Shop, and authorized Fender dealers.
• - Product Page: Fender American Ultra Luxe Vintage Series
• - Video: YouTube Introduction

Note: Specifications and prices may change without notice.

Since its establishment in 1946, Fender has been a leading manufacturer, retailer, and distributor in the music industry, revolutionizing music and culture. FMIC owns and licenses various brands including FENDER®, SQUIER®, GRETSCH®, JACKSON®, EVH®, CHARVEL®, BIGSBY®, and PRESONUS®. The company places a strong focus on players, dedicated to crafting high-quality instruments and immersive digital experiences across genres. In 2021, Fender celebrated its 75th anniversary, continuing to share a love for music and connect players through Leo Fender's visionary legacy.