#Japan #Tokyo #AI Sales #Asulever #ABM Strategy

Asulever: Embracing the Next Decade with AI Sales and Beyond

Established in 2016, Asulever, headquartered in Chuo-ku, Tokyo, is on the verge of celebrating its tenth anniversary in July 2026. Over these years, the company has significantly contributed to solving challenges faced by numerous businesses through its sales outsourcing, inside sales support, and sales consulting services. Asulever is now poised to enhance its offerings with the introduction of a new service called "Gorilla Sales AI Conversations" and a fortified focus on account-based marketing (ABM) for enterprise clients, marking an important milestone as it transitions into its next decade.

The Rationale Behind AI Sales Initiatives

The recent launch of "Gorilla Sales AI Conversations" in June 2026 is not just a response to the booming generative AI landscape; it has been in the making for several years as part of Asulever's consistent commitment to "Sales Process Design." Despite the growth of sales organizations, many are still plagued by performance disparities among team members. In scenarios where the ideal focus should be on the value of services or companies themselves, results often fluctuate based on who is managing the sales conversations. This structural issue has been a long-standing concern for Asulever since its inception.

With advancements in generative AI and large language models, the right conditions for embedding Asulever's extensive sales expertise into AI have finally arrived. The AI sales service is designed to engage prospects in real-time at opportune moments—be it for inquiries, resource requests, or webinar participation—taking on first-contact sales responsibilities. Unlike conventional chatbots or automated response systems, this innovative service aims to replicate the negotiation techniques of top salespeople.

Asulever plans to further incorporate this technological breakthrough into its own sales strategies, thus creating a novel sales model where products perform the selling themselves.

The Prospects of Enterprise ABM

Positioned as a key growth area, Asulever is also focusing on providing ABM support for enterprise-level clients. With the acceleration of digital transformation and operational reforms, large corporations now face intricate projects involving multiple departments, including marketing, sales, information systems, and DX promotion. Although businesses can implement individually tailored strategies, many struggle to maximize results from a holistic perspective.

In response to these challenges, Asulever has developed a comprehensive support structure that extends beyond traditional sales outsourcing to provide end-to-end services from strategy crafting to execution and improvement. The concept of ABM centered on high LTV customers mirrors the sales approach that founder Ryoma Matsuo practiced during his time in the securities industry, integrating these insights into the current contexts of DX and AI.

Furthermore, Asulever boasts a diverse team of professionals, proficient in sales, marketing, digital transformation, and content creation. This multidisciplinary capability empowers the company to engage deeply with clients' overarching growth strategies—a unique strength not found in many competitors.

A Vision for the Next Decade: Neo Consulting & Outsourcing

The evolution of AI heralds an era where many previously manual tasks will be redefined. What is now needed is not merely consulting to analyze problems or employing services to execute tasks in isolation, but rather a new support model that combines strategy and execution seamlessly. Asulever aims to immerse itself during the conceptual phases, facilitating client sales strategy development, content generation, DX implementation, AI utilization, system architecture, and sales execution synergistically to foster enterprise growth through optimal human-AI integration.

Founder’s Vision

For many companies, a decade serves as a reflection point on past achievements. However, for Matsuo, it stands as just another milestone in a pre-anticipated narrative. Observing the significant stones of change in society, he believes the services or models that must emerge have always been predetermined. Asulever's role is to meticulously carve out these elements with the utmost responsibility. The development of both AI sales and enterprise ABM is seen as part of this natural progression.

Matsuo emphasizes, "We do not seek to force a transformation upon the world; rather, we aim to identify and shape what is necessitated by the evolution of technology and societal change. This is our mission."

The ambition for the next decade is ambitious: to establish Asulever as a benchmark in the field of "Neo Consulting & Outsourcing"—akin to how Intel or similar brands embody excellence behind the scenes of successful B2B enterprises. This entails facilitating the growth of companies through under-the-hood mechanisms in areas spanning sales, DX, content, and AI application.

In the coming year, the focus will be on making "Gorilla Sales AI Conversations" the number one service in Japan. Asulever aims to create innovative systems that support corporate growth alongside partners navigating the complexities of management and business transformation.