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Knix Revolutionizes Underwire Bras with FreeFlex™ Demi Bra

Knix, the brand acclaimed for its transformative approach to intimates and apparel, is thrilled to present its highly anticipated FreeFlex™ Demi Bra. This innovative underwire bra is set to redefine the notion of comfort associated with traditional underwire designs. With a launch date set for February 27, 2025, Knix aims to change the course of undergarments by introducing a model engineered for flexibility and support using cutting-edge materials.

A New Standard in Underwire Technology

The FreeFlex™ Demi Bra is a product of years of research and development. Joanna Griffiths, the President and founder of Knix, mentioned that the brand's experience in creating comfort-oriented wireless bras led to this new venture into the world of underwire. The hallmark of this bra is its flexible underwire made from a unique carbonized material, eschewing conventional rigid metal wires that typically cause discomfort in traditional underwire designs. This innovative material adapts to the curves of the body, ensuring a fit that is as comfortable as it is supportive.

Emphasizing Comfort without Compromise

Unlike conventional wired bras, which are often associated with pinching and discomfort, the FreeFlex™ Demi Bra promises a lifting experience without the stiff feel of traditional wire. The thoughtfully designed demi cups offer a striking silhouette, making it perfect for pairing with low-neckline outfits and t-shirts. This is a bra that not only provides the necessary structural support but also allows for natural movement, be it bending, stretching, or simply living life.

Available in an inclusive range of sizes from 28-40 A-E and 42 A-D, and various color options, the FreeFlex™ Demi Bra affirms Knix's commitment to embracing diversity in body types. It aims to fill a much-needed gap in the market for comfortable, stylish underwire options that prioritize wearability as well as aesthetics.

The Vision Behind Knix

Since its inception in 2013, Knix has stood at the forefront of the intimates industry by blending innovative designs with inclusive sizing. Best known for pioneering the concept of leakproof underwear and wireless bras, Knix continuously challenges the expectations of how lingerie should look and feel. Through meticulous attention to detail and an understanding of consumer needs, Knix has successfully created lingerie that not only fits well but also boosts confidence.

The FreeFlex™ Demi Bra is no exception—it's the culmination of Knix’s extensive expertise in lingerie engineering, with a focus on elevating the user's experience. “After years of innovating wireless bras, we knew that when we made an underwire bra, we would have to raise the bar,” Griffiths stated. “FreeFlex™ provides the lift, shape, and support of an underwire with the comfort of a wireless, making it a bra dream come true.”

In Conclusion

The FreeFlex™ Demi Bra launching in retail locations across Canada and online at Knix.com at a price point of $68 USD is not just another addition to the marketplace; it represents Knix's dedication to creating versatile, effective, and comfortable solutions for everyday wear. As the intimate apparel landscape evolves, Knix continues to lead the way in innovative designs that resonate with consumers' desires and needs, solidifying its status as a pioneer in the lingerie industry. For more information on the FreeFlex™ Demi Bra and the entire range of Knix products, visit knix.com or follow them on social media @knix and @ktbyknix.