Blue Flag Capital to Launch Four New Boutique Hotels in 2026
Blue Flag Capital Expands National Footprint with New Hotels
Blue Flag Capital, a reputable hospitality investment firm based in Boston, has announced a significant expansion of its portfolio, revealing plans to launch four new boutique hotels in the United States by the summer of 2026. The expansion emphasizes the firm's commitment to design-driven hospitality and marks a pivotal moment in its growth strategy.
A Transformative Year Ahead
This transformative expansion will see the debut of Faraway Jackson Hole, Faraway Sag Harbor, Hotel Corduroy in Montauk, and Oyster Estate in Greenport. Known for its acclaimed hotels on Nantucket and Martha's Vineyard, Blue Flag Capital aims to enhance guest experiences through thoughtful design and a strong sense of place.
The Faraway brand is set to make waves as it extends its reach to the American West, specifically with the introduction of Faraway Jackson Hole at the base of Teton Mountain, along with its presence in coastal New York. This strategic move not only diversifies its offerings but also reinforces the brand's dedication to nurturing historic properties and delivering community-driven experiences.
Key Properties to Open in Summer 2026
1. Faraway Jackson Hole
Located in Teton Village, Faraway Jackson Hole will offer 90 luxurious rooms and suites along with 48 residences. This property will present a contemporary mountain aesthetic that fuses nature with modern comforts, providing guests with stunning views of Grand Teton and Yellowstone National Parks. The onsite restaurant, Sure Hand, promises a fusion of local flavors with a warm ambiance, catering to both relaxation and gourmet dining.
2. Faraway Sag Harbor
Positioned on the picturesque Hamptons waterfront, Faraway Sag Harbor is set to provide an intimate boutique experience with its 67-room layout. Drawing inspiration from maritime history, the hotel will feature a coastal-themed design and a variety of dining options, including the waterfront restaurant, Zagara, which will serve Amalfi Coast-inspired seafood. This property epitomizes the luxurious yet laid-back lifestyle unique to Sag Harbor.
3. Hotel Corduroy (Montauk)
In Montauk, Hotel Corduroy will reflect the area’s surf culture through its refined design. This boutique hotel will comprise 29 guest rooms distributed across three buildings, designed to offer a seamless blend of indoor and outdoor experiences. Guests will have access to a private beach and a stunning central lawn, making it the perfect retreat for modern travelers seeking leisure and sophistication.
4. Oyster Estate (Greenport)
Oyster Estate promises to be an alluring addition to Greenport, featuring 34 elegantly designed rooms centered around a newly constructed courtyard pool. Inspired by local harbor and vineyard histories, the property will also offer vibrant dining choices, making it a sociable hub within the village.
Strengthening Community Ties
As outlined by Blue Flag Capital’s Co-Founder and CEO, Jason Brown, the essence of hospitality is about deeply connecting with guests and the surrounding communities. By preserving the essence of these historical properties, Blue Flag aims to celebrate the unique traditions and narratives that contribute to the character of each location.
The commitment to long-term stewardship of these spaces is highlighted by the partnerships with renowned design firms and a strong operational framework provided by Collared Martin Hospitality, Blue Flag’s in-house management company. These strategic collaborations are geared toward creating elevated, welcoming environments tailored to each market while respecting local cultures.
Looking Forward
With these upcoming launches, Blue Flag Capital positions itself as a distinctive player in the hospitality industry, blending meaningful investment with a clear brand vision. The brand is already making strides in lifestyle hospitality and has plans for international expansion in the near future. The new properties exemplify the core mission of Blue Flag: to curate unique experiences, restore the soul of these destinations, and build lasting connections for travelers and local communities alike in the evolving landscape of hospitality.
About Blue Flag Capital: Founded on the principle of rediscovering the essence of hospitality, Blue Flag is dedicated to creating unique, design-led experiences in sought-after leisure destinations. Operating through Collared Martin Hospitality, the firm’s commitment to exceptional service and immersive guest experiences is reflected in the growing array of properties that it manages.
About Faraway Hotels: Faraway Hotels aims to craft immersive environments where the journey is just as significant as the destination, encouraging guests to forge connections with the places they visit. Each hotel within the brand tells a story and invites travelers into a world of thoughtfully curated experiences.