#Japan #Hiroshima #Murakami Farm #Tofu Sprouts #Hiroshima Awards

Murakami Farm's Achievement

Murakami Farm, a leading producer of sprouted vegetables in Japan, recently made headlines by winning the prestigious Gold Award at the 46th Hiroshima Advertising Planning and Production Awards for their television commercial featuring tofu sprouts. The ad, titled "Tofu Sprouts Meat Roll Edition," competed against 141 entries in the TV commercial category, showcasing its uniqueness and effectiveness in promoting a beloved vegetable that is rich in nutrients.

A Celebration of Creativity

The Hiroshima Advertising Awards aim to recognize outstanding advertising works produced and presented primarily in Hiroshima. This year marked the 46th iteration of the event, which resulted in 22 awards in various categories and one campaign award, in addition to recognizing three U35 creators. The award ceremony took place at the Grand Prince Hotel Hiroshima on June 2, featuring comments from Murakami Farm’s President, Kiyotaka Murakami, who emphasized the importance of making tofu sprouts a staple vegetable in homes across the region.

The Impact of the Commercial

The awarded commercial highlights the appealing qualities of tofu sprouts, which are the young shoots of the pea plant. Not only do they provide a delightful crunchy texture and subtle pea flavor, but they can also be cultivated year-round in controlled environments, ensuring consistent pricing. However, consumer feedback indicated a lack of awareness regarding their culinary applications, which presented a challenge for marketing.

In the recent TV spot, the focus centers on a simple yet delicious recipe that is perfect for families. Demonstrating how easy it is to prepare tofu sprouts wrapped in meat, the commercial aims to inspire both novice and experienced cooks. The ad's use of the familiar children's song "Ito Maki no Uta" added a nostalgic touch, evoking a sense of warmth and togetherness around the dinner table.

A Call to Action

At the award ceremony, President Murakami expressed his desire to further promote the standard recipes with tofu sprouts, reinforcing their place as a necessary household staple. He mentioned ongoing efforts to enhance visibility through television and newspaper advertisements while fostering community spirit in Hiroshima.

Knowing Murakami Farm

Founded in 1978, Murakami Farm has grown significantly, with reported revenue of ¥11.37 billion as of the 2024 fiscal year. The company specializes in the production and sale of nutrient-dense vegetables such as broccoli super sprouts, tofu sprouts, and micro herbs. With facilities across various locations including Miyagi, Chiba, Kanagawa, Shizuoka, Yamanashi, Mie, Hiroshima, and Fukuoka, the farm is well-positioned to continue expanding its reach.

Additionally, the company is affiliated with the Okinawa Murakami Farm, and it actively participates in the Japan Business Federation as part of its commitment to industry excellence.

For those interested in experiencing the awarded commercial, the video can be accessed online. As Murakami Farm continues to innovate and inspire, their future looks bright, promoting healthy eating habits with their delectable tofu sprouts and other high-quality vegetables.

Visit their official website for more information on their products and initiatives.