#Japan #Tokyo #Ajinomoto AGF #Bean-kun® #Coffee Character

Discover the Fun of the 'Bean-kun®' Campaign!

Ajinomoto AGF Inc., led by President Kenji Shimamoto, has kicked off an exciting new initiative known as the 'Find Bean-kun® Campaign!' This campaign will run from March 23, 2026, at 14:00 until June 1, 2026, at 14:00. Fans and coffee lovers alike will have the chance to participate via the official Ajinomoto AGF LINE account.

How to Participate

To get involved, simply add Ajinomoto AGF as a friend on their official LINE account. Once you're connected, you can access the 'Find Bean-kun® Campaign' tab. Here, your mission will be to locate the 'Bean-kun®' illustrations hidden within the company's website. Tapping on these images earns you points!

If you find all ten illustrations, you'll be eligible to enter a lottery to win fantastic prizes. In total, 100 lucky winners will receive an exclusive AGF® original mug alongside a selection of new products, making this campaign both engaging and rewarding.

About 'Bean-kun®'

For those unfamiliar with 'Bean-kun®', this beloved character serves as the face of Ajinomoto AGF. Portrayed as a sleepy-eyed coffee spirit, 'Bean-kun®' absorbs the drowsiness of coffee drinkers with the aim of spreading happiness through delicious coffee. The antenna-like sprouts atop his head help him gather delightful information not only about coffee but also about teas and hot chocolates to enhance your break time.

Important Details about the Campaign

• - Campaign Period: March 23, 2026, 14:00 to June 1, 2026, 14:00.
• - Prizes:

- AGF® original mug
- A selection of new products including:
- 7 sticks of Blendy® Café Latory® Grapefruit Jasmine Tea
- 7 sticks of Blendy® Iced Cafe Au Lait made with cold milk
- 7 sticks of Blendy® Iced Caramel Cafe Au Lait made with cold milk
- 16 sticks of Just A Little Luxurious Coffee Shop® Black Master Blend
- 6 packs of Blendy® Fruit Tea with three types of fruit mix

• - Prize Delivery: Winners will be notified via LINE message from the Ajinomoto AGF account. Prize delivery is expected to take place after late June 2026, once winners provide their shipping information.

How to Ensure Your Win

To increase your chances of winning:
1. Keep your LINE settings to receive messages from the Ajinomoto AGF account.
2. Register the required shipping information by the given deadline after winning, as missing this chance will void your right to the prize.
3. Note that duplicate winners may be disqualified from receiving prizes.

Don’t miss out on your opportunity to participate in this delightful campaign and potentially win some wonderful prizes while spreading joy through coffee! For further details and updates, make sure to check the campaign’s landing page.

Additional Notes

This promotion is only accessible via smartphones—ensure you have a compatible device to enter. Please read the complete engagement rules and guidelines on the official website for more information.

Good luck, and happy hunting for 'Bean-kun®'!