#Japan #Tokyo #B2B strategies #IDEATECH #Demagen Research

Seminar Overview: Insights into B2B Purchasing Processes

Attention B2B marketers and sales leaders! On April 17, 2026, from 12:00 PM to 1:00 PM JST, IDEATECH, based in Minato, Tokyo, joins forces with Demagen Research, led by former Microsoft executive Hiroyasu Kitagawa, to present a groundbreaking online seminar. This session will dive deep into the findings of a joint survey conducted in March 2026, revealing critical insights about the B2B purchasing process in Japan.

Key Findings from the Survey

The seminar will unveil vital statistics from the research, including:

• - A striking 70.4% of B2B purchasers finalize their challenge definitions before any vendor engagement.
• - Additionally, 63.2% narrow down their options to 2-3 companies before reaching out to any vendors. This data underscores a significant shift in B2B purchasing behavior, highlighting the importance of establishing clear discussions and solutions prior to any sales meetings.

What to Expect

Hiroyasu Kitagawa will share insights gained from years of practical experience in enterprise sales strategies at major companies like Microsoft and Cisco. Attendees will discover the essential elements of creating an effective Go-To-Market (GTM) strategy suitable for enterprise environments. Key topics will include:

• - Crafting a GTM strategy that resonates with potential buyers.
• - The SIC model (Spark/Introduce/Confront): a method for identifying and revealing unknown challenges that customers face.
• - The impact of industry-specific content, including how to start focusing on one particular industry to harness effective marketing practices.

Who Should Attend

This seminar is ideal for:

• - Marketing professionals seeking to enhance their approach to entering the enterprise market but are unsure of effective tactics.
• - Those who create content but feel their works aren’t represented on comparison tables.
• - Marketing and sales heads wanting a structured understanding of GTM strategies and Account-Based Marketing (ABM) principles.
• - Individuals intrigued by industry-specific content marketing but uncertain about how to initiate their efforts.
• - Participants desiring better collaboration across marketing, sales, and PR functions to unify their strategies.

Seminar Details

• - Event Name: Exploring the Impact of B2B Purchasing Decisions Before Engagement: Essential GTM Strategies
• - Date & Time: April 17, 2026, from 12:00 PM to 1:00 PM JST
• - Format: Online via Zoom (Registration required; URL will be sent to participants)
• - Cost: Free (pre-registration needed)

Registration Perks

All registered participants will receive:
1. The joint research report, “A Study on B2B Purchasing Processes in Japan 2026” (PDF).
2. A guidebook titled, “Designing Industry-Specific B2B Content from a Go-To-Market Perspective” (approved by Kitagawa, 28 pages).

Featured Speakers

• - Hiroyasu Kitagawa: Former Executive Officer at Microsoft, Independent Consultant, and GTM Strategy Builder. His expertise extends across IT, SaaS, and AI sectors, focusing on pipeline creation and sales processes. He also leads cultural projects for companies and writes a regular column on skills and careers.
• - Nobuyuki Kyo: Executive Director at IDEATECH, who has a rich background in supporting foreign companies entering the Japanese market. He is responsible for leading the “Risapie” research marketing business, having initiated over 3,000 projects and contributed to the success of more than 300 firms.

About IDEATECH

IDEATECH is dedicated to crafting impactful marketing strategies and solutions, particularly in research data marketing and PR. Their services include but are not limited to:

• - Research data marketing, including their own line of products like Risapie.
• - PR strategies, consulting services, and integrated marketing efforts.

For more information on how IDEATECH can assist your business and to review their services, please visit IDEATECH Official Site.

Don't miss out on this invaluable opportunity to refine your B2B strategy and learn from industry leaders. Register now at IDEATECH Seminar Registration to secure your spot!