#China #Hisense #Qingdao #Q3 2024 #Luxury TVs

Hisense Achieves Remarkable Growth in Luxury Television Market

In a significant development for the luxury electronics sector, Hisense, a leading global brand in consumer electronics and home appliances, has made headlines by securing the second position in the global luxury television market in the third quarter of 2024. According to Counterpoint Research, Hisense captured a substantial twenty-four percent share of this highly competitive market.

This impressive accomplishment is not just a testament to Hisense's innovative product range but also reflects the increasing consumer preference for high-end television options. The overall market for luxury televisions saw a remarkable fifty-one percent year-on-year growth in shipment volume, marked by a staggering one hundred and two percent increase in mini-LED television shipments, surpassing that of OLED television shipments, which have been traditionally popular among consumers. Meanwhile, shipments of OD-LCD televisions also experienced a boost with over fifty percent growth, breaking the four million units barrier for the first time in a quarter.

Hisense has emerged as a powerhouse among Chinese brands, successfully penetrating the overseas market with its premium laser TVs that range from $3,000 to $5,000. This expansion strategy is indicative of the brand's commitment to delivering high-quality products to global consumers. Additionally, Hisense's recent certification achievements with Xbox further validate the technical prowess and competitive edge of its high-end product offerings.

As the world’s leading provider of one-hundred-inch televisions, Hisense is not just a participant but a trendsetter in the market. The company is committed to offering improved customer experiences, evidenced by its role as the official partner for the video game Black Myth Wukong. This collaboration promises to deliver an immersive gaming experience along with tailored gaming modes, enhancing the appeal of its large-screen televisions.

Throughout the period from January to September 2024, Hisense also distinguished itself in countries such as Japan, Germany, Italy, the United Kingdom, France, and Spain, claiming the top spot in sales of televisions measuring one hundred inches and above. This remarkable sales performance amplifies Hisense's visibility and presence in key international markets.

Enhancing its footprint further, Hisense has elevated brand awareness through sponsorships of major global sporting events, such as the FIFA Club World Cup 2025™. Leveraging cutting-edge artificial intelligence technology, Hisense delivers unparalleled HD picture quality while providing rich, contextual information about the sporting events themselves. This innovative approach not only enhances viewing pleasure but also reflects Hisense’s ambition to redefine the future of smart home entertainment.

As a frontrunner in multimedia goods, home appliances, and intelligent information technology, Hisense continues to push boundaries and innovate. According to Omdia, Hisense maintained its rank as the number two global TV supplier in both 2023 and the first half of 2024, while dominating the one-hundred-inch TV segment. With operations in over one hundred sixty countries, the brand is rapidly expanding, showcasing its commitment to enhancing the consumer electronics landscape and providing exceptional product experiences.

In conclusion, as Hisense solidifies its presence as a key player in the luxury television market, its dedication to innovation and consumer satisfaction remains a fundamental driver of its success. The company's exploration of artificial intelligence technology, coupled with robust marketing strategies, positions it well for future growth in the competitive landscape of luxury electronics.