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ELFBAR and LOST MARY Unveil New Safety Protocols and R&D Advances for 2025

In a significant announcement made on December 10, 2025, leading vaping brands ELFBAR and LOST MARY showcased their latest research and development (R&D) breakthroughs aimed at enhancing product safety and innovation in the vaping sector. These pivotal updates involve comprehensive studies on e-liquid formulations, a robust patent portfolio, and a commitment to stringent testing protocols.

Since their establishment, ELFBAR and LOST MARY have dedicated themselves to a science-driven approach in product development, allocating millions annually towards R&D. Samuel Fu, the R&D Engineering Director for both brands, emphasized the importance of rigorous testing as a core aspect of their operations, stating, "Throughout 2025, over 136,000 tests have been conducted on final products, e-liquids, aerosols, and materials, demonstrating our long-term dedication to improved safety standards."

Focus on Safer Nicotine Options

Among the noteworthy findings from recent studies is the analysis of nicotine salts, particularly nicotine lactate. This widely-used ingredient, when used with nickel-chromium heating coils, was found to release more nickel than other formulations such as nicotine benzoate. The study, published in the esteemed journal Chemical Research in Toxicology, highlights the potential health risks associated with higher levels of nickel in the aerosols produced from lactate-based e-liquids. In response, ELFBAR and LOST MARY have committed to phasing out nicotine lactate and the nickel-chromium coils from their products, urging the industry and regulators to establish stricter guidelines on e-liquid formulations.

Enhancements to Testing Protocols

Both brands are renowned for their stringent safety measures, which include a rigorous set of 300 pre-market testing procedures. These procedures cover extensive chemical analyses of e-liquids and aerosols, material assessments, and device reliability checks, ensuring every product is safe and compliant before hitting the market. Notably, in May 2025, the brands integrated 28 new testing protocols specifically designed for chemical composition analysis, which further solidifies their commitment to quality assurance.

"To provide reduced-risk products that adult users can trust, we constantly enhance their safety through improved testing capabilities and quality control measures," Fu mentioned. Additionally, both brands have consistently passed the e-liquid proficiency tests administered by the UK's Laboratory of the Government Chemist, with every test rated as satisfactory.

A Robust Patent Portfolio Driving Innovation

As of November 2025, ELFBAR and LOST MARY have filed over 2,200 patent applications, with more than 900 being granted worldwide. This extensive portfolio encompasses various aspects of vaping technology, such as device structure, e-liquid formulation, material use, software, and electronic systems. The brands' continuous innovation is pivotal in ensuring that they maintain cutting-edge designs and technologies that prioritize user safety. Fu remarked, "Several groundbreaking technologies are in the pipeline, which will redefine vaping products and elevate their overall safety to new heights."

Conclusion

Both ELFBAR and LOST MARY continue to lead the way in the vaping industry by setting new benchmarks in product safety and innovation. By taking a proactive stance on research, testing, and the development of safer alternatives, these brands are committed to enhancing the vaping experience for millions of adult users around the globe. For more information, visit elfbar.com and lostmary.com.