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Enhancing Regional Tourism Appeal: Upcoming Information Session

On May 23, 2025, the Japan Tourism Agency will hold an informative session regarding the second public recruitment for the Regional Tourism Appeal Project. This initiative aims to cultivate lasting tourism interest in local areas by developing unique and profitable tourism content that leverages regional resources.

Event Overview

• - Schedule: May 23, 2025, from 11:00 AM to 11:40 AM (JST)
• - Format: Online webinar via Zoom
• - Agenda:

- Overview of the project by Kyoji Toyoshige, Director of the New Content Development Promotion Office at the Japan Tourism Agency’s Tourism Resources Division.
- Presentation of the overall framework and support details by Jun Aono, Project Manager of the Regional Tourism Appeal Project Office.
- Q&A session.

Participation Details

To attend the information session, advance registration is required. Participants can access the registration form through the official project website, where they will receive a link to join the session after registration.

• - Project Website: Regional Tourism Appeal Project

About the Regional Tourism Appeal Project

This initiative is designed to support the sustainable attraction of tourists in local regions over the long term. It provides comprehensive assistance in:

• - Developing tourism content that is not only profitable but also unique and novel, utilizing local resources.
• - Establishing appropriate sales channels and effective information dissemination strategies.

Our goal is to facilitate the creation of business models that can be sold over the medium to long term.

Eligible Participants

The project welcomes applications from:

• - Local governments
• - Destination Management Organizations (DMOs)
• - Private sector businesses

Financial Support Details

• - Fixed grant of up to 4 million yen, with a 50% subsidy rate for amounts exceeding this limit.
• - Maximum subsidy amount: 12.5 million yen, with a minimum project cost of 6 million yen.

Recruitment Period

The second public recruitment period is anticipated to be from late May to June 18, 2025.

Join us on May 23 to learn more about how you can contribute to and benefit from this impressive initiative to enhance Japan's regional tourism appeal. Together, let’s foster sustainable tourism that thrives on the unique offerings of local communities.