#USA #Westlake Village #Dole Foods #Mike Secor #Stacy Smoot

Dole Packaged Foods Strengthens Leadership Team

Dole Packaged Foods, LLC has made significant changes in its leadership, heralding a new era of innovation and growth within the company. Recently, the company appointed Mike Secor as the new Vice President of Marketing for the Americas, while also expanding Stacy Smoot's responsibilities to Vice President of Retail and Foodservice Sales. These changes are vital as Dole aims to enhance its marketing strategies and boost growth across its extensive product range.

Leadership Changes

These appointments come on the heels of retirements from previous executives, Nora Witt, who led the marketing efforts, and Stuart McAllister, who was responsible for Foodservice Sales and Marketing. Under Nora's leadership, the company successfully launched 11 new products within just one year. Stuart, too, played a crucial role in establishing the Foodservice segment from the ground up, creating new revenue streams for Dole. The new appointees have big shoes to fill as they step into these critical positions.

Mike Secor's Vision

Mike Secor brings a wealth of experience to Dole, with a robust background in marketing and brand management from previous companies such as Bonduelle Fresh Americas, Ruiz Foods, and General Mills. His focus will be on refining and executing a comprehensive marketing strategy that aligns with Dole’s goal of delivering “Sunshine For All®.” Secor expressed his excitement about joining a company that champions the positivity associated with fruit and is keen to leverage consumer insights to drive innovative product launches.

Secor’s experience in transforming brands and driving growth will be instrumental as Dole navigates the competitive landscape in the food industry. He aims to build on Dole’s legacy and ensure a brighter future through its diverse portfolio, emphasizing the goodness of fruit as a critical component of holistic living.

Stacy Smoot's Expanded Role

Stacy Smoot has been with Dole since 2022 and has already made significant strides in boosting retail customer growth through strategic initiatives. In her expanded capacity, she will now oversee the Foodservice division, a move expected to streamline sales efforts and enhance cross-channel efficiencies. Smoot has extensive experience, with over 27 years in senior-level Consumer Packaged Goods (CPG) sales, which she gained from her tenure with renowned companies such as Bimbo Bakeries and Maple Leaf Foods.

Her commitment to bridging the gap between retail and foodservice sales is expected to lead to greater success in reaching customers nationwide, aligning with Dole's mission to provide healthy, delicious options to consumers. Smoot is optimistic about leading the sales team towards achieving collective goals and delivering the goodness of fruit to a broader audience.

Outlook for the Future

President Orzse Hodi has praised both executives, recognizing their dedication and past achievements at Dole. This leadership change signifies Dole’s commitment to growth and innovation, ensuring that the company is well-positioned to meet the evolving demands of consumers. Hodi’s confidence in Secor and Smoot suggests a promising trajectory for Dole as it continues to expand its presence in the food market.

As the fresh fruit and snack industry witnesses increasing competition and demand for healthy options, Dole Packaged Foods is poised to capitalize on its strong leadership and innovative product offerings to maintain its position as a market leader. With efforts concentrated on sustainability and consumer-centric strategies, the company aims to thrive while making a positive impact on community health and nutrition.

For more details on Dole Packaged Foods and their latest innovations, visit dolesunshine.com.