#Azerbaijan #Japan #Tokyo #travel #B2B Workshop

Azerbaijan Tourism Board's B2B Workshop in Tokyo

On September 11, 2025, the Azerbaijan Tourism Board organized a successful B2B workshop at the Hilton Tokyo, showcasing the allure of Azerbaijan to professionals in Japan's travel industry, as well as media representatives and influencers. The event attracted a considerable number of guests who engaged in lively discussions and information exchanges.

The workshop featured participation from several key tourism companies, including:

• - Absheron Hotel Group
• - WonderWay Travel
• - CCA Travel.

During the presentations, attendees were introduced to Azerbaijan's rich cultural heritage, stunning natural landscapes, local wine and culinary traditions, and the historic city of Sheki, which is recognized as a UNESCO World Heritage site. These diverse travel experiences were highlighted to captivate the Japanese audience.

In subsequent discussions, the B2B workshop allowed for in-depth conversations between Azerbaijani tourism officials and Japanese travel agencies about potential product development and the establishment of new partnerships. This dialogue opened up promising possibilities for tourism in Azerbaijan, with several leading Japanese travel companies expressing a strong desire to deepen collaboration with the Azerbaijan Tourism Board.

The atmosphere was further enriched by performances of traditional Azerbaijani music and dance, allowing the participants to experience the unique culture and hospitality of Azerbaijan first-hand. The event also included a dinner reception, fostering relationships between tourism industry professionals from both Japan and Azerbaijan through cultural presentations and networking opportunities. A raffle provided attendees the chance to win trips to Azerbaijan, creating an exciting buzz throughout the venue.

This event in Tokyo forms a crucial part of the Azerbaijan Tourism Board's proactive promotional efforts aimed at the Japanese market. By strengthening the network among stakeholders in the tourism sectors of both countries and promoting reciprocal exchanges, the organization aspires to unveil Azerbaijan's charm to an increasing number of Japanese travelers in the future.