Experience the Ultimate Comfort of FOPE's Flex'it Technology in Omotesando

The Ultimate Comfort Awaits: FOPE's Flex'it Technology

For jewelry enthusiasts seeking the perfect blend of elegance and comfort, FOPE offers a unique experience that goes beyond mere aesthetics. FOPE's latest collection features the innovative Flex'it technology, which revolutionizes the way we perceive jewelry. Located in a chic, hidden watch salon in Omotesando, the ISHIDA in-shop now showcases a splendid range of FOPE pieces, inviting you to indulge in their world of Italian craftsmanship.

Upon entering the salon, visitors are greeted by striking furniture colored in two shades of green, reflecting FOPE's corporate identity. The elegant vibe captures the essence and refined spirit of Italian jewelry, setting the stage for an unparalleled shopping experience.

Exclusive Event

From August 2nd to September 30th, customers purchasing select FOPE products will receive an invitation to an exclusive talk show featuring the esteemed Kabuki actor, Ukoun Onoue, who serves as Japan's ambassador for FOPE 2025. This event will take place at the ISHIDA Omotesando location in October, offering attendees a memorable evening filled with insights and inspiration from a celebrated performer.

Rich Selection of FOPE Jewelry

The FOPE collection boasts a wide array of jewelry including bracelets, necklaces, rings, and earrings—each piece designed to evoke a sense of comfort while making a statement. With the Flex'it bracelet at its core, FOPE ensures that its pieces not only look stunning but also adapt elegantly to the wearer's body, thanks to the flexibility afforded by their unique technology. The spacious, serene environment of the store allows customers to immerse themselves in the intricate details and exquisite craftsmanship that characterize FOPE jewelry.

The Fusion of Artisanship and Technology

At the heart of FOPE lies a rich tradition of craftsmanship and innovation. Established in 1929 in Vicenza, Italy, by Umberto Cazzola, FOPE initially started as a humble workshop, where the passion for jewelry-making was handed down through generations. His son, Odino, later modernized the workshop into a cutting-edge factory and developed a unique elastic wristwatch band. The legacy continued with grandsons Umberto and Ines, who introduced the iconic Novecento mesh chain and firmly established the patented Flex'it technology. This groundbreaking advancement involved embedding tiny springs made of K18 gold into chains to grant elasticity and adaptability—resulting in an exceptionally comfortable fit.

This continuous evolution through four generations has led FOPE to redefine Italian craftsmanship—a mission passionately carried out by the current creative director, Giulia. Her innovative vision embraces both design elegance and technical prowess, solidifying FOPE's reputation as a global luxury brand while firmly rooting its identity in familial traditions.

A Popular Choice for All

Whether you're seeking a stunning piece for a festive occasion or an everyday adornment, FOPE's offerings appeal to a broad audience. Men, too, are increasingly captivated by the Flex’it collection, which includes handsome watches and bracelets that seamlessly blend functionality with style.

Store Information

ISHIDA Omotesando
4-25-15 Jingumae, Shibuya-ku
Tokyo, 150-001
Tel: 03-5785-3600
Store Hours:
Weekdays: 12:00 PM – 7:30 PM
Weekends & Holidays: 11:00 AM – 7:00 PM

The store is conveniently located just a 3-minute walk from Meiji-Jingumae Station (Exit 5), Omotesando Station (Exit A2), and a 6-minute stroll from Harajuku Station.

Note: Please check the ISHIDA website for the latest updates on store hours and operations as they may change.