#sustainable tourism #China Tourism Group #Travelogue of China

Exploring Sustainable Tourism in China

In a remarkable initiative that underscores its commitment to environmental conservation and community engagement, the China Tourism Group (CTG) organized the 2024 "Travelogue of China" International Media Communication Activity in late November. This event, co-hosted by the Chinese Public Diplomacy Association and Global Times Online, brought together a diverse group of international media representatives to experience firsthand the sustainable tourism practices being implemented across the country.

The media tour commenced at the CTG’s Anji Hele Valley, a destination nestled within the picturesque landscapes of Anji County, Huzhou City, located in Zhejiang Province. This site serves as a quintessential example of how tourism can harmonize with nature, built upon the guiding principle that "lucid waters and lush mountains are invaluable assets." Li Jian, the General Manager of Hong Kong CTS (Anji) Tourism Development Co., Ltd., articulated the philosophy driving Hele Valley’s development, emphasizing minimal intervention and eco-friendly design practices.

"All architectural endeavors here employ sustainable technologies aimed at reducing environmental impact," Li explained, noting how the pathways and roads have been designed to naturally accommodate the surrounding terrain. This painstaking attention to detail not only preserves the local ecosystem, including tea plantations and bamboo forests, but also allows tourists to engage with nature without disruption.

Another highlight of the tour was Qiandao Lake in Hangzhou, a region renowned for its breathtaking scenery and rich ecological offerings. According to Wei Hong, the Deputy General Manager of CTG (Zhejiang) Qiandao Lake Company, the picturesque lake attracts approximately two million visitors each year, making it a pivotal player in local economic development and job creation. "Three to five generations of local residents have played integral roles in both constructing and operating this national-level resort area," Wei noted. Such community involvement not only strengthens the social fabric of the area but also ensures the preservation of its ecological integrity.

Media participants from across the globe expressed admiration for the local stewardship practices they encountered. Aiperi Temirova, a journalist from Kyrgyzstan's NEWS.KG, remarked on the strong commitment of the community to protect Qiandao Lake, highlighting its positive effects on the local populace. This sentiment was echoed by Ecaterina Reveaco, an editor representing Moldova’s Noi.md, who expressed intent to revisit the beauty of China with friends and family, deeply impressed by the sustainable initiatives witnessed during the tour.

Throughout their journey across Zhejiang Province, the media delegation witnessed the region’s achievements in fostering ecological civilization and green transformation. They observed firsthand the synergy between high-quality economic development and environmental sustainability initiatives. By utilizing news platforms and engaging in social media, these journalists played a crucial role in disseminating a comprehensive image of China’s dedication to environmental conservation and sustainable tourism practices to a broader audience.

The significance of the media tour extends beyond mere tourism; it represents China's robust commitment to integrating tourism with ecological conservation. By actively promoting sustainable tourism initiatives, the China Tourism Group is demonstrating a leadership role not only in fostering a healthier environment but also in cultivating informed and responsible travel practices among its visitors. Through such dedicated efforts, China is setting a benchmark for how tourism can coexist harmoniously with nature, preserving its rich heritage for future generations while benefiting local communities economically.

As global awareness of sustainable practices heightens, the initiatives showcased during the