Discover the New 3D Virtual Experience of the Lord Ashcroft VC and GC Gallery

A Revolutionary Virtual Experience of the Lord Ashcroft VC and GC Gallery

On Armistice Day, November 11, 2025, a remarkable new 3D virtual tour of the Lord Ashcroft VC & GC Gallery was officially launched, providing access to a world-renowned collection of military medals from the comfort of your own home. This initiative comes shortly after the physical gallery within the Imperial War Museum in London closed its doors, a decision met with outcry from admirers of the collection.

The Lord Ashcroft VC and GC Gallery holds a prestigious assemblage of over 240 Victoria Crosses and George Crosses—the highest honors for gallantry awarded in the UK and Commonwealth. Lord Michael Ashcroft has dedicated nearly four decades to assembling this unparalleled collection, which reflects the bravery and courage of countless individuals across various conflicts from the last 170 years, dating back to the Crimean War.

As the gallery temporarily closed, Lord Ashcroft expressed his dismay and a shared sense of loss felt by the public. In response, he took action to ensure that the remarkable stories encapsulated in his collection could still be accessible. Thus, the virtual tour was born, allowing visitors to explore the exhibited medals and uncover inspiring narratives of valor.

What to Expect from the Tour

The virtual tour is an immersive experience, designed to tell the heroic tales of brave men and women who received the Victoria Cross and George Cross. The new website, LordAshcroftMedalCollection.com, hosts this virtual gallery, where users can interactively navigate through a digital space that resembles the physical layout of the actual gallery. Users can pause to examine each medal closely, read detailed accounts of acts of courage, and learn about the backgrounds of many recipients.

In Lord Ashcroft's words, "This virtual gallery will champion courage, particularly the recipients of the VC and the GC, those exceptional men and women whom I like to refer to as 'the bravest of the brave.'" The initiative not only preserves the stories of these courageous individuals but also highlights the significance of their sacrifices.

While the Imperial War Museum reveals a shift in focus towards diversity and contemporary narratives, Ashcroft’s website emphasizes commemorating valor and heroism among the military community. He is proud of his collection, which includes one of only three VCs and Bars awarded since Queen Victoria established the decoration in 1856. Each showcased item contributes to understanding the rich tapestry of bravery throughout British history.

Future Exhibitions

As part of his ongoing commitment to honoring the heroes represented in his collection, Lord Ashcroft is actively exploring options for future exhibitions, potentially allowing the public to physically view his extensive medal collections once again. Updates regarding any future displays will be communicated on the new website.

In addition to the 3D tour, visitors can access resources detailing Lord Ashcroft’s extensive work on bravery, which includes lecturing and writing over seven books within the 'heroes' series, fundamentally inspired by his medal collections.

In conclusion, if you’re keen to explore the profound stories of bravery and recognition beyond the confines of the traditional museum experience, visit the newly launched Lord Ashcroft Medal Collection website. Here, you can dive into a revolutionary approach to experiencing history and honoring those who have displayed extraordinary gallantry. Lord Ashcroft KCMG PC continues to stand as a notable figure in both the realms of philanthropy and military honor. For further details about his endeavors, visit his official site. For insights into his work associated with courage, view lordashcroftonbravery.com. Follow Lord Ashcroft on social media for the latest updates and news about his ongoing projects and exhibitions.