Purely Elizabeth Launches Exciting New Peanut Butter Cookie Granola Flavor

Purely Elizabeth Expands Cookie Granola Offering

In an exciting development for health-conscious snackers, Purely Elizabeth has announced the launch of its new Peanut Butter Cookie Granola. As a leading brand known for its nutritious granola and breakfast foods, this new flavor adds to their innovative Cookie Granola line. This line, which has already made a significant impact in the granola market, was hailed as the largest new product launch in this category last year.

The new Peanut Butter Cookie Granola combines the wholesome essence of Purely Elizabeth’s ancient grain granola with the delightful taste of classic peanut butter cookies, offering a unique snacking experience that does not compromise on health. Elizabeth Stein, the CEO and founder, expressed the company's excitement about this launch, emphasizing their commitment to merging breakfast and snacking occasions.

The granola category has seen remarkable growth, reaching nearly $1.3 billion in sales, with Purely Elizabeth at the forefront, boasting an impressive 85% increase in year-over-year sales. This is a testament to the growing demand for healthy snack alternatives that do not sacrifice flavor.

Peanut Butter Cookie Granola stands out not only for its taste but also for its nutritional benefits. Made with 100% whole grains, peanut butter chips, and coconut oil, it is both Certified Gluten-Free and Vegan. This makes it a versatile addition that can be enjoyed as a topping on yogurt, a tasty snack straight from the bag, or even as part of a breakfast parfait.

In celebration of the new product launch, Purely Elizabeth is renewing its successful collaboration with maman – a French café and bakery. From January 21 to February 16, customers can indulge in a special Peanut Butter Cookie Granola Latte and a Peanut Butter Cookie Granola Cookie inspired by the new flavor at all maman locations. As part of the celebration, the first 24 customers making any purchase will receive free cookies at all locations on National Peanut Butter Day.

The full range of Cookie Granola, including the new Peanut Butter flavor, is available online at purelyelizabeth.com and in retailers across the country. This expansion not only showcases Purely Elizabeth’s innovative approach to healthy snacks but also reinforces their position as leaders in the breakfast food sector.

Founded in 2009, Purely Elizabeth has gained renown for its commitment to non-GMO, organic, and nutrient-rich products. From granola to oatmeal and cookie granola, their offerings reflect a dedication to high-quality ingredients and sustainability. As the trend of healthy eating continues to rise, Purely Elizabeth's mission to redefine packaged foods is becoming increasingly significant.

For more details about Purely Elizabeth and to explore their product offerings, visit their official website or check their social media pages.