Willow and Elvie Team Up to Transform Maternal Health Landscape with Innovative Solutions
Willow and Elvie Join Forces for Maternal Health Revolution
In a groundbreaking move aimed at enhancing maternal health, Willow Innovations, Inc., renowned for transforming breast pumping, has officially acquired Elvie, a leading innovator in the FemTech space. This union creates a formidable platform poised to provide an expansive range of maternal health solutions for mothers worldwide.
A Pioneering Partnership
Founded on a shared vision of improving the maternal experience, Willow and Elvie's collaboration signifies a pivotal moment in women's health. Willow, famed for its innovative in-bra wearable breast pump, revolutionized pumping by prioritizing the needs of modern mothers since 2017. Despite being a relatively new player, Willow captured 57% of the U.S. breast pump market through its user-centric product design and technology.
Willow's Vision
Sarah O'Leary, CEO of Willow, expressed her excitement over the acquisition, stating, “Elvie’s esteemed reputation and innovative approach align perfectly with our mission to empower mothers through advanced technological solutions.” This partnership aims to dismantle the barriers often associated with maternal health, emphasizing supportive, tech-driven solutions that cater directly to the needs of mothers.
Elvie's Commitment
Elvie, celebrated for its range of trusted products from smart pelvic floor trainers to breast pumps, has always championed women's health alongside Willow. Karim Abdel-Ghaffar Plaza, Director at Elvie, highlighted the alignment of their goals: