#Japan #Tokyo #Luna #REI #IVE

Discover the Alluring 'REI’s Room with LUNA' Pop-Up Store

The South Korean cosmetics brand LUNA is making waves with its upcoming pop-up store called "REI’s Room with LUNA," set to open from June 20 to July 24, 2025, at the Ginza Loft.

Originating from Aekyung Ind. Co., Ltd., LUNA is renowned for its makeup products, especially among younger consumers, thanks to its unique approach to allowing individuals to embrace their individuality through creative makeup. This brand stands out as a specialist in makeup, not just in Korea, but now also expanding its reach in Japan.

LUNA’s global ambassador, REI from the popular K-pop group IVE, will grace the pop-up store with visuals that highlight various styling options inspired by her very own room. The event not only showcases the charm of REI but also features many of LUNA's bestselling items, including the coveted Long Lasting Chip Concealer, which has earned the title of “national concealer” in Korea due to its remarkable sales records at Olive Young for six consecutive years. This concealer has gained widespread popularity and is now ready to charm Japanese consumers.

What to Expect at the Pop-Up Store

Visitors to the "REI's Room with LUNA" pop-up store can expect a wealth of interactive experiences and exclusive content. Here’s what you can look forward to:

• - Event 1: For customers purchasing the 'Conceal Blender Palette' or 'Glow Layer Blush Cheek,' receive a special photo card featuring a handwritten message from REI (two cards included). The design varies according to the purchased product.
• - Event 2: On weekends, everyone who follows LUNA's official Instagram will get a free 'Long Lasting Collector 1.5g' product. The color will be chosen at random.
• - Event 3: Shoppers spending 3,000 yen or more will receive either a Long Lasting Chip Concealer during weekdays or a Gachapon ticket during weekends, offering chances to win exciting prizes like a heart keyring, drawstring pouch, sports towel, or stickers.
• - Event 4: A chance to win a signed Polaroid of REI or a round-trip plane ticket between Tokyo and Seoul through a lottery by participating in social media campaigns.

Featured Products at the Pop-Up Store

LUNA is bringing a host of popular products to the pop-up, including:

• - Long Lasting Concealer Series: Celebrated as Korea's number one concealer at Olive Young for six years, it combines moisturizing properties with excellent coverage. Available options include 'Long Lasting Concealer Fit', 'Long Lasting Concealer FIX', and 'Long Lasting Collector.'
• - Conceal Blender Palette: Catering to various skin tones and concerns, these palettes are specially formulated to touch up redness, yellowish tones, or acne scars.
• - Grind Seal Butter: This unique product features a buttery texture designed to smooth out skin imperfections.
• - Glow Layer Blush Cheek: This dual blusher combines a balm and a powder to provide versatile applications for achieving desired looks.
• - Glassy Layer Tint: A voluminous lip tint that promises long-lasting hydration with a glossy finish, ensuring your lips remain moisturized throughout the day.

This pop-up store is not just a sales event; it's a celebration of personal expression and creativity through makeup. Visitors will feel as if they have stepped into REI’s world, making it a must-visit for fans of the brand as well as those exploring new trends.

Event Details

• - Event Name: 'REI’s Room with LUNA' Pop-Up Store
• - Date: June 20, 2025 - July 24, 2025
• - Location: Ginza Loft, 2nd Floor, Beauty & Health Goods Section
• - Address: 2-4-6 Ginza, Chuo City, Tokyo, 104-0061, Japan
• - Hours: 11:00 AM - 9:00 PM (Mon-Sat, Holidays), 11:00 AM - 8:00 PM (Sundays)

LUNA continues to expand its brand in Japan, anticipating increased recognition and popularity among local beauty enthusiasts. Its commitment to quality and innovation has set a strong foundation for the pop-up experience. So, don’t miss this fantastic opportunity to explore LUNA’s enchanting universe and discover your perfect summer cosmetics!