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BE FORWARD HOMES: A New Chapter for Real Estate in Tanzania and Zambia

In a groundbreaking move towards enhancing the real estate landscape in Africa, BE FORWARD CO., LTD., headquartered in Tokyo, has launched its property listing platform 'BE FORWARD HOMES'. This new service officially debuted with launch ceremonies in Dar es Salaam, Tanzania on November 18, 2025, followed by an opening in Lusaka, Zambia on November 20, 2025.

The expansion of BE FORWARD HOMES comes at a time when African nations are witnessing rapid urbanization and an increase in the middle-class population, creating a significant demand for housing and other durable goods like automobiles and home appliances. The younger demographics in these countries are increasingly engaging in lifestyle-linked purchasing patterns, transitioning smoothly from buying cars to homes and appliances. However, there has been a noticeable gap in standardized real estate platforms, which has made property transactions a challenge largely reliant on personal referrals and recommendations.

To tackle this issue, BE FORWARD HOMES was developed to leverage the customer base and brand recognition established by its parent site, beforward.jp. The platform will connect local real estate agents with potential buyers and renters, acting as a