SEGA Fayb's Impressive Milestone
In a remarkable achievement, SEGA Fayb, a subsidiary of the SEGA Group, has reported that its official human resources YouTube channel, "Wow and Smile!", has surpassed 1 million subscribers within just 21 months of its launch in October 2021. Based in Shinagawa, Tokyo, SEGA Fayb aims to capture the hearts of job seekers through engaging content that highlights the company’s culture and the people who make it special.
Connecting Through Authenticity
The channel focuses on providing genuine insights into the workplace, which is often missing from traditional corporate communications. The name "Wow and Smile!" reflects the company's mission to create astonishment and happiness through innovative and relatable content. This approach resonates particularly well with students and professionals engaged in job hunting, informing them about the vibrant work environment at SEGA Fayb.
Evolving Recruitment Strategies
As the job market evolves, so do recruitment strategies. SEGA Fayb recognizes the importance of social media platforms in attracting talent. By showcasing the real atmosphere of the office and the joy of working in the company, the channel serves as a dynamic recruitment tool that appeals to a tech-savvy generation. The engaging video format allows potential candidates to connect with the company on a more personal level, leading to increased applications and interest.
Diverse Content to Expand Reach
"Wow and Smile!" has committed to delivering a variety of content that goes beyond just the toy segment—historically SEGA Fayb's primary focus. The plan is to include features on the amusement sector and collaborative projects with other group companies. By diversifying the content, SEGA Fayb aims to highlight its multifaceted business operations and the excitement of working within its various divisions.
Stay Updated
With an expanding subscriber base and innovative content strategies, "Wow and Smile!" is positioning itself as a leading channel in employer branding within the entertainment industry. Fans of SEGA and prospective employees are encouraged to stay tuned for fresh content that emphasizes the company’s values and diverse opportunities.
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