#United States #Chicago #GTCR #Tactacam #Reveal product

Tactacam Partners with GTCR for Future Growth

Tactacam, widely recognized as a top player in the cellular-connected camera sector, has officially finalized its sale to GTCR, a prominent private equity firm. This significant move, announced on September 28, 2026, marks a new era for Tactacam as it aims to broaden its reach and enhance its offerings in the outdoor and security markets.

The transaction resulted in Tactacam transferring from Bertram Capital and its founders to GTCR, with the company's COO and co-founder, Jeff Peel, continuing to lead the organization. Peel and fellow co-founder Ben Thorud will maintain substantial ownership stakes, ensuring a cohesive leadership structure during this transformative phase.

Founded in 2013 in Billings, Montana, Tactacam gained notoriety for its innovative cellular trail and security cameras. The company's breakthrough product, the Reveal line, launched in 2020, changed the game for outdoor enthusiasts, allowing real-time wildlife observation through a mobile app. In 2024, Tactacam expanded into residential and commercial security with its Defend line, providing much-needed cellular connectivity beyond the traditional Wi-Fi limitations that often hinder security monitoring.

In conjunction with GTCR, Tactacam plans to further invest in product development and enhance its distribution capabilities. The goal is clear: to continue Tactacam's trajectory as a leader in cellular-connected cameras while simultaneously prioritizing product quality and superior customer service. "We established Tactacam by closely engaging with our customers to understand their unique needs, whether they be for wildlife observation or property security," stated Jeff Peel. He further expressed his optimism about GTCR's partnership, emphasizing the potential for growth in both the Reveal and Defend product lines while keeping customer needs at the forefront of Tactacam's mission.

GTCR's commitment to Tactacam signifies their confidence in the company's innovative approach and market potential. David Donnini, Managing Director at GTCR, mentioned, "Tactacam integrates connected cameras with proprietary software and subscription services, catering to over a million subscribers. This solid foundation aligns well with our strategy in investing in technology-driven consumer service businesses."

The Deal also reflects GTCR's longstanding history of successful investments in consumer subscription and video monitoring sectors, which includes notable companies such as SimpliSafe and Consumer Cellular. With a robust capital allocation strategy, GTCR aims to leverage its expertise in fostering growth by investing significantly in Tactacam's existing product lines and creating pathways for future technological advancements.

In summary, the sale to GTCR not only positions Tactacam to capitalize on its pioneering legacy in the cellular camera market but also sets the stage for groundbreaking innovations that may redefine both outdoor and residential security. As Tactacam embarks on this new chapter under GTCR’s guidance, many anticipate the exciting developments that lie ahead, reassured by a continued commitment to exploring the intersection of technology and its application in enhancing safety and engagement with nature.

For those interested in learning more, Tactacam continues to maintain an engaging online presence through its website, which features updates on its offerings: www.tactacam.com.

GTCR, founded in 1980, is known for its proactive investment strategy, aimed at identifying and elevating market-leading companies within various sectors including Consumer Services and Technology. The firm has a track record of investing more than $35 billion across over 300 companies, focusing on transformative growth through diligent management partnerships.